Day 2 - Wednesday 25th May 2011, 1400 - 1530

Change is inevitable and unsettling as the broadcast industry manages diverse needs change will require in the digital world. Managing change calls for a new strategic mindset, right vision, leadership, and effective stakeholder engagement. Thoughtful planning and sensitive implementation are critical in determining failure or success. Are CEOs and managers ready and prepared for change? What do they want to achieve with change? How can broadcasters empower their people to understand change and engage them in accelerating and implementing it with minor disruption?

Delegates from more than 50 countries and regions across the globe have begun to arrive in Hanoi to participate in the Asia Media Summit 2011 and some seven pre-summit seminars and workshops.

The Voice of Vietnam (VOV), AMS host, has set up a welcome desk at the Noi Bai International Airport, manned by VOV staff and volunteer students from Hanoi University to assist arriving delegates and provide information about Hanoi and the AMS.

Day 2 - Wednesday 25th May 2011, 1130 - 1230

Digital technology is paving the way for bigger storage, and better utilization and distribution of audio-visual materials in the broadcasters’ archives. Maximizing their value through various digital sharing mechanisms can generate additional revenues and impact. Such sharing exposes broadcasters to a wide array of content across the globe, thereby contributing towards enhancing quality standards in content, production and fostering strategic partnership. Broadcasters can also tap social media that has led to a ‘sharing culture,’ the broadcast of audience’ thoughts and activities. Where and how should broadcasters start pursuing digital sharing? What are some best practices?

Day 2 - Wednesday 25th May 2011, 0900 - 1130

In the radically changing market, the broadcast industry is identifying new and better ways to ensure growth, viability and sustainability. The presence of personal video recorders, fixed and mobile broadband as well as multiple media platforms are impacting TV advertising revenues. So are the economic uncertainties and consumer behaviors that are favoring time-shifted and on-demand content. As the digital transformation continues to expand and escalate, can traditional revenue streams be depended upon significantly? Will hybrid combinations of advertising and subscription approaches be viable? Is there a ‘one-size-fits-all’ strategy for the broadcast industry to grow and ensure sustainability?

Day 1 - Tuesday 24th May 2011, 1630 - 1800

Day 1 - Tuesday 24th May 2011, 1130 - 1230

With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?

Day 1 - Tuesday 24th May 2011, 1130 - 1230

With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?