Beefing up AIBD Marketing Efforts
The AIBD Strategic Plan Team (SPT) wants institutions in Asia and beyond to know more about the Institute’s programmes and achievements as part of efforts to recruit new members and better serve its current members.
AIBD currently has 34 full members and 66 affiliate member organisations, representing 48 countries and regions.
The SPT has endorsed the Secretariat’s efforts, among others, to beef up dissemination of the AMS proceedings and achievements to its members and partners.
The AIBD Strategic Plan Team (SPT) wants institutions in Asia and beyond to know more about the Institute’s programmes and achievements as part of efforts to recruit new members and better serve its current members.
AIBD currently has 34 full members and 66 affiliate member organisations, representing 48 countries and regions.
The SPT has endorsed the Secretariat’s efforts, among others, to beef up dissemination of the AMS proceedings and achievements to its members and partners.
One such effort is the publication of the AMS documents which resumed after the AMS 2015 in Kuala Lumpur. It included Powerpoint presentations, speakers’ speeches as well as comments and recommendations from participants during the various sessions.
AIBD has also sent a copy of the AMS 2015 ‘Main Documents and Summary’ to partners and patrons who have shown keen interest in our Institute as well as the UN Secretary General. It also published the highlights of the AMS 2015 in the quarterly newsletter Broadcaster.
AIBD will also consider live broadcasting of the opening and closing ceremonies of the AMS 2016 and continue live streaming of the plenary and parallel sessions.
The 34th Meeting of the AIBD Strategic Plan Team was held on August 18, 2015 in Chiang Mai, Thailand to review the Institute’s major projects during the last 12 months and to plan future activities. A total of 33 delegates from 11 countries that are SPT members attended the two-hour meeting.
Discussions revolved around ways to improve the Asia Media Summit, the most recent one in Kuala Lumpur receiving commendation from SPT members for a job well done.
Mr Chang Jin, new AIBD Director, said that “in terms of its content and speakers, the AMS 2015 is being considered as the best by regular attendees”. He also reported on the success of the 3rd International Conference on Broadcast Training (ICBT) held in Kuala Lumpur early this year and the World TV Awards 2015.
SPT members tackled the draft theme and topics of the AMS 2016 in Korea and agreed that the focus on content issues was appropriate. However, they had differing opinions on the wording of the proposed theme entitled “New Horizons for Media Content: Asia and Beyond”. Lively discussions ensued on the need to clarify the key words in the theme title to best reflect the various dimensions of the theme.
To enhance the draft theme, the SPT agreed to continue the conversations and allow its members and the Secretariat to finalise the theme before October this year.
The SPT also heard reports on the preparations for the AMS 2016 to be held in Incheon, Korea from 24-26 May. The Ministry of Science, ICT and Future Planning (MSIP), Republic of Korea as host and the AIBD Secretariat are in regular communication to ensure a fruitful, exciting and meaningful event.
Aside from the sessions, the AMS 2016 will feature an exhibit outside the conference site, the ‘fun’ gala dinner and a whole day excursion that will bring delegates to Seoul to visit an international convention that showcases the latest broadcast technologies.
According to the Director Chang Jin, AMS 2016 will hold pre-summit workshops dealing with topics on digital transition, smart broadcasting, global content distribution, digital standards related to content and a hands-on master class offered by Eurovision Academy and CCTV.
To better prepare AIBD meet future demands, the SPT endorsed a proposal to conduct a research on the achievements of AIBD during the past 38 years. Such activity will afford members and the Secretariat the opportunity to identify strengths and gaps, and better define future directions for the benefit of its members and the broadcast industry. It was suggested that the AIBD set up some indicators of success helpful in measuring its level of performance and in developing strategies.
The SPT also recommended that the next GC be held in Iran with the Islamic Republic of Iran Broadcasting or IRIB as the host, and the AMS 2017 to be hosted by China for the second time.
In the course of the two-hour meeting, members offered their gratitude to the National Broadcasting Services of Thailand (NBT), The Government Public Relations Department (PRD) for hosting the 41st Annual Gathering and 14th AIBD General Conference and Associated Meetings in Chiang Mai.
The next SPT meeting is scheduled in May 2016 to coincide with the AMS 2016 in Korea.
