New Media Putting Pressure on Broadcast Media’s Attractiveness

Ms. Mariyam Mizna Shareef, Maldives Minister of State for Tourism, Arts and Culture, and President of AIBD General Conference says the Internet, social media and mobile platforms are making a strong presence in Asia-Pacific, offering new ways to push out content and get connected with audiences.

Ms. Mariyam Mizna Shareef, Maldives Minister of State for Tourism, Arts and Culture, and President of AIBD General Conference says the Internet, social media and mobile platforms are making a strong presence in Asia-Pacific, offering new ways to push out content and get connected with audiences.

“ They are increasingly shifting leisure time activity away from the TV screen, putting pressure in the long term on the attractiveness of broadcast media to advertisers, “ she told participants at the AMS inaugural session on 29 May 2012.

She urged broadcasters to develop new rules and new approaches to take full advantage of the digital technology, produce better content and explore new sources of value creation.

The AMS is a good platform, she said, that allows broadcasters and other broadcast stakeholders “ to pause, linger, listen and process ideas, strategies and approaches to best serve our audiences and create impact in today’s society.”

In her opening remarks, Ms. Shareef pointed out that the Summit has strong advantages like diversity of participants across the globe, a pool of creative, technological and managerial talent, multidisciplinary approach to content and networking opportunities that can stimulate discussion and debate.

“ It is also a venue where broadcasters can share best practices AIBD forge and deepen partnerships,” she said.