Broadcast Management Workshop in Nepal

From 10 to 14 February 2014, an in-country workshop on Broadcast Management for Senior Managers was held in Kathmandu, Nepal, organised by AIBD, FES and hosted by Nepal Television (NTV).

From 10 to 14 February 2014, an in-country workshop on Broadcast Management for Senior Managers was held in Kathmandu, Nepal, organised by AIBD, FES and hosted by Nepal Television (NTV).

Thirteen veteran managers from Nepal TV and Radio Nepal participated in the 5-day workshop which focused on the core elements of successful management and programming strategies. The work experience of the participants ranged from 10 to over 30 years.

The TV market of Nepal is over-crowded, with 32 terrestrial TV stations plus more than 70 cable TV channels, most of which are foreign TV channels from India. NTV performs dual roles, a national TV established by the Government and a Public Services Broadcaster. Under such situation, NTV faces a dilemma between competing against commercial sectors for advertising revenue on the one hand and providing information and publicity for the public on the other hand. Both the staff from NTV and Radio Nepal was eager to seek for a magic formula to overcome the dilemma.

Dr. Kwai-yeung Cheung, Former Head of Training at Radio Television Hong Kong (RTHK) was the consultant of the workshop. During the workshop, he has interacted with the participants on many occasions. The participants were divided into three teams with members of different professionals, including staff from News, Engineering, Business and Administration Departments. It was a good mix. Whenever the consultant raised a question, the teams were able to generate different perspectives for discussion. Throughout the entire workshop, participants actively engaged in discussions and there was passion of the veterans, for example, when the consultant mentioned to the group the “magic formula” applied by the US local TV stations, the News Director of Radio, Mr. Khagendra Khatri said the day after that he had applied the “magic formula” in his newsroom. The consultant was very impressed that the participants could apply successful models in their daily operations, which is the spirit of the workshop: turn knowledge and skills into action.

General Manager of Nepal Television Mr. Laxman Humagain distributed the certificates to the participants at the closing ceremony.