WORKSHOP ON CREATIVE CONTENT DEVELOPMENT –the HOW factor
RTB/AIBD/DARe In-Country workshop on Creative Content Development (CCD), which focuses on the big “HOW”, was successfully concluded in Bandar Seri Begawan of Brunei Darussalam. Jointly organized by Radio Television Brunei (RTB), Darussalam Enterprise (DARe) and The Asia-Pacific Institute for Broadcasting Development (AIBD), the four days workshop was held from 17th – 20th September, 2018. Among those who attended the workshop were public broadcasters and freelance producers, local production houses and creative individuals who were involved in creation of TV programs, films and short videos.
The recently concluded CCD workshop was conducted by a re-known Malaysian Television Producer, Mr Jack Nadarajah with over 30 years of experience in the production of Entertainment Programmes. Mr Jack also served as RTM’s Strategic Director till his retirement in 2017
The CCD workshop was in fact a follow-up from the 2-days’ RTB/AIBD In-Country seminar on Creative Media (Production Beyond Brunei) held on August 1st & 2nd, 2017. It was aimed at encouraging creative individuals to explore and develop ideas to produce television programmes, films, short videos that are commercially viable, marketable and saleable for both domestic and international markets.
It also acted as a main platform for participants to share knowledge, skills and best practices by industry players in producing content for their target audiences.
Successful Television / Film production requires an extensive (pre-production, production, post-production) planning and execution. The participants were exposed to various methods and approaches in creation of new ideas for content productions. Emphasis were also placed on research and demography to ensure that the content creation was really needed and to ascertain the age, background and abilities of those at whom it was targeted. The participants were made to understand and always remember that knowing the audience is of utmost important and crucial for success while not understanding has led to the basic of many failures. Understanding audience needs is the key factor in developing content for television.
Besides new content creation or expansion of the existing content, participants were exposed to the idea of commercial strategy; a plan for building an audience by broadcasting, maintaining, and publicizing consistently effective contents that inform, educate, entertain, or inspire to turn strangers into fans and fans into customers.
RTB Director Haji Muhammad Suffian Bin Haji Bungsu presented certificates to the 34 participants at the closing ceremony of the workshop held at the Design and Technology Building in Anggerek Desa, Brunei.