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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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May 2015

>>May (Page 2)

Day 1 – Tuesday, 26th May 2015

1400 – 1530 : Parallel Session 2: Facilitating Citizens’ Engagement during Elections

Social media offers opportunities for openness, participation, collaboration and interactivity that facilitate citizens’ engagement. Its many platforms can be useful during elections. Citizens can ask questions and solicit information on issues and events that affect their lives. They can participate in debate and discussion, and share their insights and feedback critical for the functioning of a healthy society. To what extent have social media platforms impacted elections and political agenda setting, particularly in countries with different media systems, different political systems and different population sizes? How can broadcasters interlink effectively with social media as a place of conversation for electoral issues and personalities? What are some best practices?

Day 1 – Tuesday, 26th May 2015

1400 – 1530 : Parallel Session 2: Facilitating Citizens’ Engagement during Elections

Social media offers opportunities for openness, participation, collaboration and interactivity that facilitate citizens’ engagement. Its many platforms can be useful during elections. Citizens can ask questions and solicit information on issues and events that affect their lives. They can participate in debate and discussion, and share their insights and feedback critical for the functioning of a healthy society. To what extent have social media platforms impacted elections and political agenda setting, particularly in countries with different media systems, different political systems and different population sizes? How can broadcasters interlink effectively with social media as a place of conversation for electoral issues and personalities? What are some best practices?

Chairperson

 
Assoc. Prof. Dr. Joanne Lim Bee Yin
Deputy Head, School of Modern Languages and
Cultures, and Deputy Director, Centre for the Study of
Communications and Culture, University of
Nottingham Malaysia Campus, Malaysia

Speakers

 
H.E. Ye Htut
Minister, Ministry of Information, Myanmar
Mr C.K. Jain
Deputy Director General (IR), Doordarshan, India
Mr Nouzab Fareed
Group Chief Executive Officer, Fijian Holdings
Limited (FHL), Fiji
Mr Meriba Tulo
Senior Reporter and Programme Presenter,
EMTV, Papua New Guinea
   

Day 1 - Tuesday, 26th May 2015

1400 - 1530 : Parallel Session 2: Facilitating Citizens’ Engagement during Elections

Social media offers opportunities for openness, participation, collaboration and interactivity that facilitate citizens’ engagement. Its many platforms can be useful during elections. Citizens can ask questions and solicit information on issues and events that affect their lives. They can participate in debate and discussion, and share their insights and feedback critical for the functioning of a healthy society. To what extent have social media platforms impacted elections and political agenda setting, particularly in countries with different media systems, different political systems and different population sizes? How can broadcasters interlink effectively with social media as a place of conversation for electoral issues and personalities? What are some best practices?

Day 1 - Tuesday, 26th May 2015

1400 - 1530 : Parallel Session 1: New Technology/New Tools to Connect, Share and Network

Social media is constantly reinventing itself, offering users a wide range of technologies, tools and tactics for various purposes. We have software, apps, websites, text messaging, virtual worlds, game platforms, content sharing sites, podcasts, blog, tags, and mobile marketing. These are meant to reach out and connect with other human beings, create a relationship and build trust. Where is technology going that is reshaping the media market? What new tools and technologies are emerging that will ensure proficient application and improve relationships, content, viewership and revenues? How do we deal with Internet and broadband access and adoption to ensure the widest benefit of these social media tools and technologies?

Day 1 - Tuesday, 26th May 2015

1115 - 1215 : Effective Strategies to Build Markets, Content and Business

More than developing a social media website, broadcasters need a social media strategy that will innovatively enhance their audience engagement, programmes, sales and promotion, research and their brand. Integrating the social media strategy into the overall business plan that reinforces each other becomes critical, and this can be done in a structured and effective manner. To catch audiences and boost ratings, should broadcasting organisations adopt social media anywhere, anytime and how? Do they have a clear vision and a set of strategies to deal with the benefits and risks of social media to business? How can broadcasters exploit social media to monetise opportunities, improve branding and ensure sustainability? How can broadcasters best measure the effectiveness and value for money of social media engagement?

Day 1 - Tuesday, 26th May 2015

0945 - 1045 : Social Media’s Landscape, Trends and its Future

Social media is a vast and complex landscape to master, and players in this territory are afforded a wide range of functionalities to create content, publish, share, discuss and network. It enriches engagement with people, events and brands that matter to them. The broadcast industry needs to understand social media’s practical role and influence in business and society. What are the innovations and trends in social media’s usage, functionalities, and activities? Should broadcasters be concerned with its continued growth? Are they monitoring and exploiting social media and in what ways? Do they have policies to minimise social media’s misuse and other risks? What does the future hold beyond Facebook, Twitter and YouTube, among others?

Day 1 - Tuesday, 26th May 2015

0900 : 0945 - Inaugural Session and Keynote Address

Welcome Remarks

Mrs Dra Rosarita Niken Widiastuti
President of AIBD General Conference & President Director, Radio Republik Indonesia (RRI), Indonesia

Keynote Address

YB Dato’ Sri Ahmad Shabery Cheek
Minister of Communications and Multimedia Malaysia

Special Address

      (Video Message)
H.E. Ban Ki-moon
Secretary-General of the United Nations (UN)

Closing Remarks

Mr Chang Jin
Director, Asia-Pacific Institute for Broadcasting Development (AIBD)