AMS 2015 : Plenary Session 2
Day 1 – Tuesday, 26th May 2015
1115 – 1215 : Effective Strategies to Build Markets, Content and Business
More than developing a social media website, broadcasters need a social media strategy that will innovatively enhance their audience engagement, programmes, sales and promotion, research and their brand. Integrating the social media strategy into the overall business plan that reinforces each other becomes critical, and this can be done in a structured and effective manner. To catch audiences and boost ratings, should broadcasting organisations adopt social media anywhere, anytime and how? Do they have a clear vision and a set of strategies to deal with the benefits and risks of social media to business? How can broadcasters exploit social media to monetise opportunities, improve branding and ensure sustainability? How can broadcasters best measure the effectiveness and value for money of social media engagement?
Day 1 – Tuesday, 26th May 2015
1115 – 1215 : Effective Strategies to Build Markets, Content and Business
More than developing a social media website, broadcasters need a social media strategy that will innovatively enhance their audience engagement, programmes, sales and promotion, research and their brand. Integrating the social media strategy into the overall business plan that reinforces each other becomes critical, and this can be done in a structured and effective manner. To catch audiences and boost ratings, should broadcasting organisations adopt social media anywhere, anytime and how? Do they have a clear vision and a set of strategies to deal with the benefits and risks of social media to business? How can broadcasters exploit social media to monetise opportunities, improve branding and ensure sustainability? How can broadcasters best measure the effectiveness and value for money of social media engagement?
Chairperson |
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Mr Anothai Udomsilp Director of Academic Institute of Public Media, Thai Public Broadcasting Service (Thai PBS), Thailand |
Speakers |
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Mr Steve Ahern Chief Executive Officer, International Media & Broadcasting Academy (IMBA), Australia |
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Mr Li Haizhou Director, CCTV+ New Media Program, China |
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Mr Brian Chow Kwok Fung Acting Chief Programme Officer of New Media & Synergy, Radio Television Hong Kong (RTHK), Hong Kong |
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Mr Sanjay Salil Managing Director, MediaGuru, India |
