Upwards Asian Broadcasters and Digital Challenges

The Canal France International (CFI), the French operator in media cooperation, in partnership with AIBD, has launched an action programme for Asia, UPWARDS, bringing together international expertise and broadcasters projects.

The Canal France International (CFI), the French operator in media cooperation, in partnership with AIBD, has launched an action programme for Asia, UPWARDS, bringing together international expertise and broadcasters projects.

The programme was officially announced by Mr. David Hivet, Asia/Mediterranean director of CFI at the Asia Media Summit 2013 in Manado.

The aim of the UPWARDS programme is to harness the multiple possibilities offered by technology to provide the tools and expertise needed to build the capacities of channel teams and to develop their activities in the context of the digital revolution.

UPWARDS’s ambition is to support television channels’ projects in order to enable them to meet the expectations of the audience, in particular on educational, cultural, social and community levels, and to implement them under the best possible conditions.

This programme is aimed at any Southeast Asian broadcasters, both public and private, keen to create a new channel, strengthen their output or develop new content.

For the details of the programme, please refer to its brochure.