For media organizations to create impact in today’s society, they must build and strengthen public trust, and prove beyond any doubt that they have public interest in their heart.
For media organizations to create impact in today’s society, they must build and strengthen public trust, and prove beyond any doubt that they have public interest in their heart.
Dr. Poldej Pinprateep, Chairman of the board of Governors, Thai PBS, said this requires carrying their public mandate with professionalism, responsibility and integrity based on ethics. “ He delivered today the keynote address at the inaugural session of the Asia Media Summit in Bangkok.
In his speech, he said the role of media has become more important in the age of new media technology, which gives priority to speed.
To build public trust, he said, the Thai PBS has an audience council, which monitors and gives feedback on our operation and services. It has also created citizen media networks, which are instrumental in holding the public broadcaster responsive to public needs.
“As an instrument for development, media can help bridge differences in times of conflicts, unite people with diverse and sometimes conflicting views and for being a helping hand in extreme situations,” he pointed out.
Mr. Thapchai Yong, Managing Director of Thai PBS, delivered the welcome remarks and highlighted the need for media to rethink their role in development and conflict, media literacy and public trust.
Building Trust for Impact
For media organizations to create impact in today’s society, they must build and strengthen public trust, and prove beyond any doubt that they have public interest in their heart.
AMS 2012: Session 2 – Building a Media-literate Public
Day 1 - Tuesday, 29th May, 1130 - 1230
Building a Media-literate Public
Enhancing media’s role in development demands building a media literate public that will effectively comprehend and utilize media content and engage media to promote professionalism and good ethics. A media literate public can contribute to greater civil society participation in development ...
Making a Difference in Development
UN Secretary General Mr. Ban Ki-moon, Secretary General of the United Nations, urges broadcasters in Asia-Pacific to tell sustainable development stories in the region, including successes and setbacks that can “ serve as a model for the way forward and in offering solutions for tomorrow.”
AMS 2012: Session 1 – Media, Development and Conflict: Can Media Make a Difference?
Day 1 - Tuesday, 29th May, 1015 - 1130
Media, Development and Conflict: Can Media Make a Difference?
Development remains elusive for the world’s poor. Food and water scarcity, inadequate educational and employment opportunities, and limited access to health services are some urgent challenges that confront many stakeholders of development. And so are peace ...
AMS Plenary Sessions Starts
The Asia Media Summit 2012 kicks off its plenary sessions today with a discussion on how media can make a difference in addressing development issues such as food and water scarcity, inadequate educational and employment opportunities, limited access to health, and peace and security.
Redefining PSB Mandate
Public service broadcasters need to redefine their mandate for the future and ensure they offer relevant content and earn the trust of audiences to survive and grow in the digital landscape. This becomes more urgent as they face tough challenges brought about by the fast changing technology and global realities.
Public Interest in Facing Ethical Dilemmas
Dr. Venkat Iyer, a Law Barrister in Northern Ireland, says ethics is as important as law and media practitioners should be careful in carrying out their journalistic work to inform the public that can violate ethical standards and do harm to individuals and organizations who may be the subject of broadcasts and articles in newspaper and social media.
Eight-Step Model of Change Leadership
Henrik Keith, former Editor-in-chief and Head of TV News, DR, Copenhagen, introduced the eight-step model of change leadership that guides news managers deal with the fast changing media landscape and help them move the newsroom forward towards a better future.
Greater Media Coverage of MDG Issues
Media leaders in Asia Pacific are expected to generate an agreement/statement for increased and improved coverage of stories dealing with the Millennium Development Goals (MDGs) in the region. It will call for increased partnership between UN agencies and media practitioners to achieve this objective. This document.