AMS 2012: Session 4 – Public Service Broadcasting: A New Approach, A New Beginning
Day 2 – Tuesday, 30th May, 0900 – 1030
Session 4: Public Service Broadcasting: A New Approach, A New Beginning
What should the mandate of public service broadcasting (PSB) be in a fast changing media landscape? In Asia-Pacific, PSB remains at various stages of development, increasingly confronted by financial stability, editorial independence, and issues of autonomy in content creation, management, finance and administration. Is it still a viable alternative to serve the public’s needs and interests? What can management pursue to expand and sustain viewership, introduce new business models and ensure more independence in its operations?
Day 2 – Tuesday, 30th May, 0900 – 1030
Session 4: Public Service Broadcasting: A New Approach, A New Beginning
What should the mandate of public service broadcasting (PSB) be in a fast changing media landscape? In Asia-Pacific, PSB remains at various stages of development, increasingly confronted by financial stability, editorial independence, and issues of autonomy in content creation, management, finance and administration. Is it still a viable alternative to serve the public’s needs and interests? What can management pursue to expand and sustain viewership, introduce new business models and ensure more independence in its operations? What distinctive content can PSB create, one that carries credibility with pluralistic groups and promotes cultural diversity?
Chairperson |
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Dr Javad Mottaghi Secretary-General, Asia – Pacific Broadcasting Union (ABU)
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Speakers |
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Mr Sun Wei Controller of International Channel Shanghai, Shanghai Media Group (SMG), China |
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Mr L. D. Mandloi Director General, All India Radio (AIR), India |
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Lord Michael Williams Internatinal Trustee of the BBC, United Kingdom |
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Ms Cathy Gogue General Manager, PBS Guam/KGTF Channel 12, Guam
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Mr Salah Eddine Maaoui Director General, Arab States Broadcasting Union (ASBU) |
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Ms Sally-Ann Wilson Secretary-General, Commonwealth Broadcasting Association (CBA) |
