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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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Training

>Training (Page 13)

Asia-Pacific Institute for Broadcasting Development (AIBD) in collaboration with Asia- Pacific Broadcasting Union (ABU), Arab States Broadcasting Union (ASBU) and World DAB organised a Regional Workshop on Digital Radio Broadcasting at Kuala Lumpur, Malaysia from 23-27 July 2018. The five-day course covered most of the technical fundamentals and technology used on DAB+ Digital Radio. Forty-Two participants from eighteen AIBD, ABU and ASBU member countries. There were a number of speakers during five days of the workshop.

Dr. Les Sabel from World DAB was the primary consultant for this workshop and he covered a large number of sessions over the period of training course. On first day he provided the background on digital radio and changes that has come into Radio Industry due to digitalisation. He talked about the DAB+ system structure, systems and networks, current transmitter technologies and architecture. In  addition, he delivered on DAB+ policy and regulation, DAB network planning and discussed a case study of Australia.  He further explained about the PAD delivery systems and different types of receivers. There was a separate session for RF coverage, including spectrum and regulation overview, coverage planning, propagation, RF network design, single & multi-frequency networks and RF in­terference.

Mr Alex Ng from Gates Air explained what makes DAB+ environmentally friendly, where he discussed about power consumption and efficiency, space and environment, capital and operating cost and comparisons with FM. He also talked about low power VHF radio products and components.

Mr Anupon Tajawanno, Regional Sales Manager, Paneda Tech AB, Thailand in his session spoke about DAB+  Field trial  and DAB+ roll out in Thailand. He mentioned that the Paneda group is active in the area of Digital Radio (DAB+), with its main focus on applications for safety systems in tunnels and buildings. Paneda has developed a complete “break-in system”, where it is possible to interrupt the ongoing broadcast signal and replace this with an emergency message.

Macquarie Media Limited is an Australian media company, operating radio stations nationally in the capital cities of Sydney, Melbourne, Brisbane and Perth, as well as regional Queensland and it is based in the Sydney suburb of Pyrmont. Mr. Aron Alphanso, Chief Technology Officer, Macquarie Media Ltd in his lecture session discussed on ‘Broadcasting in a Connected World- A Practical Approach’.

Mr Yahya Khaled, ATDI South Pacific Pt Ltd., Australia discussed on RF Planning software tool developed by the company. ATDI develops, supplies and supports a comprehensive set of software tools for the planning, modelling and regulation of radio communications services. Mr Khaled explained in details on ATDI’s network planning and modelling tools considering terrain and associated clutter, supported by the very latest propagation tools.

Dr Les arranged a Hand on Exercise for the participants for planning of Digital radio network. Participants were divided into groups having 8-9 in each group.  Discussions held on how to plan, design and implement a digital radio network. The groups thus worked over the days in specified slots and presented their respective group’s work on the concluding day.

Participants joined a half-day field visit to Radio Television Malaysia (RTM) studio facilities and master control room. The Engineer(s) at RTM demonstrated and explained to participants about RTM facilities at IBC Complex, Wisma Radio and Wisma TV complexes. Participants fairly got information about FM and Digital Radio facilities at RTM.

The opening and closing proceedings were addressed by Mr Chang Jin Director AIBD; Dr Adnan Salhab, Head of Training, (ASBU); Mr Nadeem Ahmed, Director Technology, ABU. Director AIBD presented the certificates to participants

The ASEAN-China-UNDP Symposium on Financing the Implementation of the Sustainable Development Goals in ASEAN was held during 21 – 22 August 2017 in Chiang Rai, Thailand.

The ASEAN-China-UNDP Symposium on Financing the Implementation of the Sustainable Development Goals (SDGs) in ASEAN brought together senior representatives from governmental agencies of ASEAN Member States and China, ASEAN sectoral bodies, prominent think tanks and representatives of civil society, the ASEAN Secretariat, UNDP, the private sector and the media.

The ITU Regional Office for Asia and the Pacific says costs, enormity of task, lack of government support and cooperation among stakeholders, and ever evolving technologies remain as some of the challenges in the migration from analogue to digital in the region.

“Not only does the setup of infrastructure for digital but also carrying out a simulcast service for a given period involve a lot of money and resources. On top of these the need to subsidise set- top-boxes to masses is an additional burden,” said Mr Wisit Atipayakoon, Programme Officer of the ITU Regional Office for Asia and the Pacific, Bangkok before participants at the AIBD/ITU/ABU regional workshop on “Digital Terrestrial Broadcasting TV and Radio Policy and Transition,” on 5 June 2017 in Qingdao, China.

A winning strategy for radio stations must consider the listener, brand. Content and promotion.

They must learn to understand and love their listeners who, after all, decide the shape of their brand. “ Everything a radio station does in the air must be entertaining, useful, interesting to their listeners, and connecting to their heart, head and hand,” says Francis Currie, international radio consultant, trainer and coach, UK. Mr Currie spoke at the AIBD/Radiodays Europe/RCS Presummit workshop on “A Sound Future-Creating Engaging Content on all Platforms, held on 5 June 2017 in Qingdao, China. Some 31 participants from 16 countries in Asia-Pacific and Africa attended the workshop.

A new approach to deal with sensationalism and negativism in news that are increasingly turning off audiences and pushing them to trust media less and care less about the world is the application of constructive journalism. Constructive journalism can “ empower audiences to have an accurate view of the world and also learn about solutions, not just problems, what’s working and not just what’s not working” Mr Mark Egan, a mobile video specialist and faculty member of  EuroVision Academy, said,

Asia-Pacific Institute for Broadcasting Development (AIBD) in partnership with and the United Nations International Strategy for Disaster Reduction (UNISDR) and the Asian Disaster Preparedness Center (ADPC) held a media training workshop at the headquarters of Vietnam Television (VTV) in Hanoi, Vietnam, from 25 to 26 April 2017.

Twenty-seven participants from Vietnam Television (VTV) and Voice of Vietnam (VOV) attended the ‘In-Country Workshop on Climate Change and Disaster Risk Management for Broadcasters’.