Day 1 – Tuesday 24th May 2011, 1030 – 1130
The changing media consumer behavior poses challenges to broadcasters to create and use content in new and increasingly innovative ways. Audiences want programmes that surprise and delight, and a mix of genres that will enhance their viewing experience. Local content is a key source for creative programmes. With multiple delivery platforms, viewers and listeners also expect interaction, conversation and engagement. What are some techniques and best practices to produce better content for large and targeted markets and for non-traditional platforms? What compelling content strategy is needed to create a global brand?
Day 1 – Tuesday 24th May 2011, 1030 – 1130
The changing media consumer behavior poses challenges to broadcasters to create and use content in new and increasingly innovative ways. Audiences want programmes that surprise and delight, and a mix of genres that will enhance their viewing experience. Local content is a key source for creative programmes. With multiple delivery platforms, viewers and listeners also expect interaction, conversation and engagement. What are some techniques and best practices to produce better content for large and targeted markets and for non-traditional platforms? What compelling content strategy is needed to create a global brand?
[swf file="videos/session1.flv" othervars="image=video_thumbs/4267/video-thumb-for-4267-1.jpg"]
Video of first part of Session 1, please look at Session 2 for the last minutes.
| Chairperson | [img_assist|nid=1426|title=|desc=|link=none|align=center|width=100|height=67] | Ms Moneeza Hashmi
President, Commonwealth Broadcasting Association and General Manager, International Relations, HUM TV, Pakistan Moneeza Hashmi is General Manager International Relations for HUM TV, a private cable satellite network in Pakistan. Her media career spans over 4 decades. She retired as Director Programmes, Pakistan Television Corporation, the state broadcaster, the only woman to date to hold this post. In 2003, she received the prestigious President of Pakistan’s Pride of Performance Medal. She was recently elected President of the Commonwealth Broadcasting Association. She also chairs HIMMAT SOCIETY, an NGO focused on promoting gender issues and rights through the media. |
| Speakers | [img_assist|nid=1427|title=|desc=|link=none|align=center|width=85|height=100] | Mr Chang Lei
Channel Cooperation Executive Director, China Network TV (CNTV), China Chang Lei is Channel Cooperation Executive Director of China Network TV (CNTV), also known as China Central Television (CCTV). A graduate of China University of Political Science and Law and the London School of Economics and Political Science, he worked at the Cable Network Centre of the State Administration of Radio, Film & Television (SARFT) and China Media Group prior to joining CCTV in 2006. |
| [img_assist|nid=1428|title=|desc=|link=none|align=center|width=75|height=100] | Mr David Botbol
Deputy Managing Editor for Sports and News Magazines, in charge of Digital Projects – France Televisions, France David Botbol is Deputy Managing Editor for Sports and News Magazines at France Televisions, in charge of digital projects. He was former Head of the Multimedia Newsroom of the French public broadcaster from 2000 to 2009, after a long career as AFP journalist in France and abroad. He served as correspondent in London, war reporter in the Balkans, and the Manila Bureau Chief from 1993 to 1995, before launching and developing the AFP TV Service in Paris. |
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| [img_assist|nid=1579|title=|desc=|link=none|align=center|width=76|height=100] |
Mr Azhar Borhan General Manager, Business Development, Primework Studios Sdn Bhd, MALAYSIA General Manager for Business Development at Primeworks Studios, a subsidiary of Media Prima Berhad in Malaysia. His role is to expand Primeworks’ reach into new markets through production and suppy of content primarily for television. His career began in 1984 as part of the startup team at TV3, producing mainly entertainment content and eventually overseeing content development for all 4 Media Prima channels before taking on his current role. |
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[img_assist|nid=1560|title=|desc=|link=none|align=center|width=97|height=100] |
Ms Joanne Teoh Director, Sapphire Studios, Singapore Joanne Teoh is an award-winning documentary director who works at the intersection of cinematic narratives and interactive story forms. An expert in multimedia storytelling techniques for news, nonfiction and documentary, she has authored papers, TV programs and curriculum on the subjects. With over 20 years of broadcast journalism experience, Joanne held senior management, creative and editorial roles at leading news organizations in Asia. Joanne is author of The Impact of the Internet on Teaching and Practicing Journalism (University of Michigan Press, 2001). |
SESSION 1: Creative and Innovative Ways to Create & Use Content
Day 1 - Tuesday 24th May 2011, 1030 - 1130
The changing media consumer behavior poses challenges to broadcasters to create and use content in new and increasingly innovative ways. Audiences want programmes that surprise and delight, and a mix of genres that will enhance their viewing experience. Local content is a key source for creative programmes. With multiple delivery platforms, viewers and listeners also expect interaction, conversation and engagement. What are some techniques and best practices to produce better content for large and targeted markets and for non-traditional platforms? What compelling content strategy is needed to create a global brand?
Thai PBS to Host AMS 2012
AIBD Director Yang Binyuan recently paid a visit to the Thai Public Broadcasting Service (Thai PBS) to contribute for successful preparations of the Asia Media Summit 2012, which will be hosted by Thai PBS in Bangkok May 28-30, 2012. The visit was fruitful as it laid a solid foundation for the preparations of AMS 2012 in Thailand and provided an opportunity for AIBD and Thai PBS to strengthen bilateral cooperation. Director Yang Binyuan also made courtesy calls to ITU Regional Office for Asia and the Pacific and UNESCO Bangkok office during the trip.
Hanoi Ready for AMS 2011
Preparations for the Asia Media Summit 2011, which will be hosted by the Voice of Vietnam (VOV) in Hanoi from May 23-25, 2011, are going smoothly and Hanoi is ready to welcome delegates from around the world to attend this important intellectual gathering and the biggest media event in Asia-Pacific.
AIBD Director Yang Binyuan paid an official visit recently to Hanoi to contribute for successful preparations of the Asia Media Summit 2011. The visit was very fruitful as it finalized most details of the AMS 2011 and provided an opportunity for AIBD and VOV to strengthen bilateral cooperation in the future.
AMS Registration Open
[img_assist|nid=600|title=|desc=|link=none|align=left|width=100|height=88]Asia Media Summit 2011
"Digital Media Everywhere: Repositioning Broadcasting"
24 - 25 May 2011, Hanoi, Vietnam
The registration for the AMS 2011 is now closed.
AMS Call for Paper Deadline Extended
[img_assist|nid=600|title=|desc=|link=none|align=left|width=100|height=88]Asia Media Summit 2011"Digital Media Everywhere: Repositioning Broadcasting"24 - 25
AMS 2011 – Call for Papers
[img_assist|nid=600|title=|desc=|link=none|align=left|width=100|height=88]
The Asia Media Summit 2011, organised by the Asia-Pacific Institute for Broadcasting Development (AIBD) and hosted by The Voice of Vietnam (VOV) will be held at Melia Hotel, Hanoi, Vietnam, from 24 to 25 May 2011.
The AIBD would like to invite interested potential speakers to submit an abstract as part of our Call for Papers. The deadline for submission of Abstract is 15 February 2011.
Asia Media Summit 2011
[img_assist|nid=600|title=|desc=|link=none|align=left|width=100|height=88]Asia Media Summit 2011
"Digital Media Everywhere: Repositioning Broadcasting"
24 - 25 May 2011, Hanoi, Vietnam
The Asia-Pacific Institute for Broadcasting Development (AIBD) is pleased to announce the 8th Asia Media Summit, to be held at Melia Hotel, Hanoi, Vietnam, from 24 to 25 May 2011.
Invitation for the Asia Media Summit 2011
[img_assist|nid=135|title=|desc=|link=node|align=left|width=70|height=100]The Asia Media Summit 2011, organised by AIBD and hosted by The Voice of Vietnam (VOV) will be held at Melia Hanoi Hotel, Hanoi, from 24 to 25 May 2011. Several pre-summit workshops/seminars will also be held in the same hotel on 23 May 2011.
We are expecting 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from Asia, Pacific, Europe, Africa, North America and the Arab World to attend the Asia Media Summit and to examine issues that impact the highly competitive and dynamic media environment.
Asia Media Summit 2010 a resounding Success
More than 800 media managers and practitioners from around the globe joined forces to exchange views and experiences on the most pressing challenges facing broadcasters today – digitalization, fierce competition from new media, rising costs and responsibilities in a world of shrinking budgets.