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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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Author: Editor

>Articles posted by Editor (Page 54)

Day 2 – Wednesday 25th May 2011, 1400 – 1530

Change is inevitable and unsettling as the broadcast industry manages diverse needs change will require in the digital world. Managing change calls for a new strategic mindset, right vision, leadership, and effective stakeholder engagement. Thoughtful planning and sensitive implementation are critical in determining failure or success. Are CEOs and managers ready and prepared for change? What do they want to achieve with change? How can broadcasters empower their people to understand change and engage them in accelerating and implementing it with minor disruption?

Day 2 – Wednesday 25th May 2011, 1400 – 1530

Change is inevitable and unsettling as the broadcast industry manages diverse needs change will require in the digital world. Managing change calls for a new strategic mindset, right vision, leadership, and effective stakeholder engagement. Thoughtful planning and sensitive implementation are critical in determining failure or success. Are CEOs and managers ready and prepared for change? What do they want to achieve with change? How can broadcasters empower their people to understand change and engage them in accelerating and implementing it with minor disruption?

Chairperson [img_assist|nid=1484|title=|desc=|link=none|align=center|width=99|height=100]

Mr Riyaz Sayed-Khaiyum

CEO, Fiji Broadcasting Corporation (FBC), Fiji

Riyaz Sayed-Khaiyum is the CEO of the Fiji Broadcasting Corporation which operates a network of six radio stations. He began his career as a journalist in radio and later as a senior reporter/presenter with Fiji Television. He expanded his broadcast career in New Zealand before taking up the CEO post in 2007. He has more than 15 years of experience in the media industry and has won numerous awards including Fiji journalist of the Year, Pacific Islands Young Journalist of the Year and Journalist of the Year.

 Speakers  [img_assist|nid=1486|title=|desc=|link=none|align=center|width=67|height=100]

Ms Loan Ta Thi Bich

Executive Director, Department of Media for youth VTV6, Vietnam Television (VTV), Vietnam

Loan Ta Thi Bich is Executive Director of the Department of Media for Youth VTV6 at Vietnam Television (VTV). He has over 15 years experience in journalism and media management. Prior to joining VTV6, she worked as host of The way to Olympia and Outstanding People of Today, and held several senior editorial positions at VTV3. She is a member of Executive Board of Vietnam Journalism Association.

Presentation

  [img_assist|nid=1487|title=|desc=|link=none|align=center|width=74|height=100]

Mr Phil Molefe

Group Executive, News and Current Affairs, South African Broadcasting Corporation (SABC), South Africa

Phil Molefe is the Group Executive for News and Current Affairs at the South African Broadcasting Corporation (SABC). A veteran of both print and broadcast journalism with over 30 years experience in the field, Phil held key positions at the SABC including Head of SABC TV News, Head of SABC Africa and General Manager for International Affairs. He is currently a VP of the Commonwealth Broadcasting Association.

  [img_assist|nid=1488|title=|desc=|link=none|align=center|width=67|height=100]

Mr Frank Melloul

Chief Officer of Strategy, Development and Public Affairs for Audiovisual Exterieur de la France (AEF), France

Frank Melloul Chief Officer of Strategy, Development and Public Affairs for Audiovisual Exterior of France. He served as Advisor to the Prime Minister and Deputy Head of the PM’s Press Office, as Advisor for Public Diplomacy of the French Special Representative for AFPAK, as Cabinet Director of the French Secretary of State for the European Affairs, and as Director of Strategy and International Development for France 24.

 

1530 – 1600 Tea Break

Day 2 - Wednesday 25th May 2011, 1400 - 1530

Change is inevitable and unsettling as the broadcast industry manages diverse needs change will require in the digital world. Managing change calls for a new strategic mindset, right vision, leadership, and effective stakeholder engagement. Thoughtful planning and sensitive implementation are critical in determining failure or success. Are CEOs and managers ready and prepared for change? What do they want to achieve with change? How can broadcasters empower their people to understand change and engage them in accelerating and implementing it with minor disruption?

Delegates from more than 50 countries and regions across the globe have begun to arrive in Hanoi to participate in the Asia Media Summit 2011 and some seven pre-summit seminars and workshops.

The Voice of Vietnam (VOV), AMS host, has set up a welcome desk at the Noi Bai International Airport, manned by VOV staff and volunteer students from Hanoi University to assist arriving delegates and provide information about Hanoi and the AMS.

Day 2 - Wednesday 25th May 2011, 1130 - 1230

Digital technology is paving the way for bigger storage, and better utilization and distribution of audio-visual materials in the broadcasters’ archives. Maximizing their value through various digital sharing mechanisms can generate additional revenues and impact. Such sharing exposes broadcasters to a wide array of content across the globe, thereby contributing towards enhancing quality standards in content, production and fostering strategic partnership. Broadcasters can also tap social media that has led to a ‘sharing culture,’ the broadcast of audience’ thoughts and activities. Where and how should broadcasters start pursuing digital sharing? What are some best practices?

Day 2 - Wednesday 25th May 2011, 0900 - 1130

In the radically changing market, the broadcast industry is identifying new and better ways to ensure growth, viability and sustainability. The presence of personal video recorders, fixed and mobile broadband as well as multiple media platforms are impacting TV advertising revenues. So are the economic uncertainties and consumer behaviors that are favoring time-shifted and on-demand content. As the digital transformation continues to expand and escalate, can traditional revenue streams be depended upon significantly? Will hybrid combinations of advertising and subscription approaches be viable? Is there a ‘one-size-fits-all’ strategy for the broadcast industry to grow and ensure sustainability?

Day 1 - Tuesday 24th May 2011, 1130 - 1230

With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?

Day 1 - Tuesday 24th May 2011, 1130 - 1230

With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?