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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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>Asia Media Summit >INNOVATIVE TECHNOLOGY – A KEY TO KOREA’S RESPONSE TO DIGITAL REVOLUTION

INNOVATIVE TECHNOLOGY – A KEY TO KOREA’S RESPONSE TO DIGITAL REVOLUTION

To meet changes in the global media environment and respond to the digital revolution age, Korea will spread ‘Hallyu’ or the Korean wave to include k-pop, drama and games, establish a Korean content distribution platform and strengthen its status as a leading country in 5G technology, according to Dr Sam Seog Ko, Standing Commissioner of the Korean Communications Commission (KCC), Korea.

 

“ We will expand our global market centered on Korea wave content through media-commerce convergence. This means expanding the source with our own IP to connect with a wide variety of markets and spread commerce with videos that are fun and have stories through social media and You Tube”, Dr Ko told participants of the 16th Asia Media Summit in Cambodia.

 

Speaking at the summit’s plenary session 1 on “ How We can Adapt to Digital Revolution, he said Korea will also utilise capital from global companies such as Netflix if  necessary to promote ‘Hallyu’ content.

 

To support efforts in establishing Korean content distribution platform, he said that the largest K-Culture Festival in the world held by CJ Group will continue every year.

 

“We will also combine conventions and concerts with cultural content such as K-p
op, K-drama, and K-Movie, as well as all ‘Hallyu’ themes including IT, fashion, and beauty,” he said.

He added that they will pursue OTT services in  combination with terrestrial (KBS, MBC, SBS) and mobile carrier (SKT) to advance into its global market, as well as mutual investment plan for OTT content production with SKT and Singtel.

 

Korea will also promote national strategy to become “world’s best, beyond world’s first“ in 5G while actively supporting in fostering new 5G-based industries and revitalising the private-led market.

 

It will also support the promotion of 5G content market-support leading projects in 5G killer content like hologram, and VR shopping.

 

Dr Ko said innovative strategies need to consider the changes in the global media environment, among them; the increasing number of mergers and acquisitions between media companies, significant capital mobilisation of global companies such as YouTube and Netflix to enter overseas markets, advertising decline in traditional media, and personalisation of content consumption.

 

In closing, Dr Ko gave this piece of advice to participants,” Embrace growth through innovative technology that pursues innovation and growth but maintains a human-centred stance is the new national strategy in the  digital revolution age”.