Building Trust for Impact

For media organizations to create impact in today’s society, they must build and strengthen public trust, and prove beyond any doubt that they have public interest in their heart.

For media organizations to create impact in today’s society, they must build and strengthen public trust, and prove beyond any doubt that they have public interest in their heart.

Dr. Poldej Pinprateep, Chairman of the board of Governors, Thai PBS, said this requires carrying their public mandate with professionalism, responsibility and integrity based on ethics. He delivered the keynote address at the inaugural session of the Asia Media Summit in Bangkok.

In his speech, he said the role of media has become more important in the age of new media technology, which gives priority to speed.

To build public trust, he said, the Thai PBS has an audience council, which monitors and gives feedback on our operation and services. It has also created citizen media networks, which are instrumental in holding the public broadcaster responsive to public needs.

“As an instrument for development, media can help bridge differences in times of conflicts, unite people with diverse and sometimes conflicting views and for being a helping hand in extreme situations,” he pointed out.

Mr. Thepchai Yong, Managing Director of Thai PBS, delivered the welcome remarks and highlighted the need for media to rethink their role in development and conflict, media literacy and public trust.