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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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>Asia Media Summit >Building More Colorful Training Programs in the Digital Era

Building More Colorful Training Programs in the Digital Era

[img_assist|nid=1556|title=|desc=|link=none|align=left|width=100|height=67]New technologies are pushing human resource trainers to enhance a new and positive attitude towards training and learning, and build various colorful courses that will engage the participants much more in an easy and costless way.

Ms. Natalie Labourdette, Head of the Training Department, European Broadcasting Union, said, “ We need to implement intelligent training, one that will identify the right tools including new technologies to enhance face to face training programs and similar tested capacity building initiatives for broadcasters,”

New technologies are pushing human resource trainers to enhance a new and positive attitude towards training and learning, and build various colorful courses that will engage the participants much more in an easy and costless way.

Ms. Natalie Labourdette, Head of the Training Department, European Broadcasting Union, said, “ We need to implement intelligent training, one that will identify the right tools including new technologies to enhance face to face training programs and similar tested capacity building initiatives for broadcasters,”

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She spoke at the pre-summit Seminar on Capacity Building and Training Strategies in the Digital Media Landscape that started today in Hanoi.

In her presentation, she identified five digital platforms that could be useful and effective for enhanced training programs.

The first platform is Facebook, a common information sharing on training that can accommodate details of the course logistics, related articles and videos and introduction of the trainer.

Through Facebook, each participant can start a personal and active relationship with the course and activate a dynamic personal attitude. This platform can build a community of professionals sharing information and experience.

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The second platform is web video and You Tube. A trainer can exploit existing videos posted on You Tube and upload as well his/her own videos prepared for the course.

The web as a third digital platform is rich with content and resources wherein you can find life lessons from experts.

The fourth platform is the Twitter as a tool to drive a culture of innovation and build a live learning platform. As a perfect example of innovation, Twitter is simple, hand-on and has a spreading effect.

The Dropbox is the fifth platform, which can be a mechanism for sharing a common file library on the web, available whenever and wherever a trainer of participant wants.

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Ms. Labourdette said the presence of new technologies for training programs would push participants to be more personally committed to ensure the success of the training. She emphasized that in exploiting the digital platforms for training no one size fits all, and any training will have to be organization-driven, reflecting specific needs, conditions, strategies and priorities of a broadcaster.