SESSION 2: Embracing Social Media: Impact on Television (with presentations)
Day 1 – Tuesday 24th May 2011, 1130 – 1230
With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?
Day 1 – Tuesday 24th May 2011, 1130 – 1230
With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?
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End of Session 1 and beginning of session 2.
| Chairperson | [img_assist|nid=1431|title=|desc=|link=none|align=center|width=77|height=100] |
Dr Eun-Ju Kim Regional Director, International Telecommunication Union (ITU), Regional Office for Asia and the Pacific, Thailand Dr. Eun-Ju Kim is Regional Director of International Telecommunication Union (ITU) Regional Office for Asia and the Pacific in Thailand for some 40 Member States. She had served several posts at the ICO Global Communications and the London City University in the UK as well as ex-MoC in the Republic of Korea. She earned two Masters and Ph. Degrees from the Seoul National University in R. O. Korea and the London City University in the UK. |
| Speakers | [img_assist|nid=1432|title=Rajendra Shende|desc=|link=none|align=center|width=81|height=100] | Mr Rajendra Shende
Head OzonAction Branch, United Nations Environment Programme (UNEP) Rajendra M. Shende is Paris based UN Diplomat and Head of the OzonAction Branch in the United Nations Environment Programme. He is engaged in providing capacity building and technology support to more than 146 developing countries for the elimination of use of Ozone Depleting Substances and green house gases. A graduate from the Indian Institute of Technology (IIT) Bombay, he is a recipient of the USEPA Award for the Climate Protection and part of the IPCC team that won Nobel Peace Prize Award. |
| [img_assist|nid=1433|title=|desc=|link=none|align=center|width=75|height=100] | Mr Saed J. Abu-Hijleh
Director, Center for Global Consciousness Nablus, Palestine Saed J. Abu-Hijleh is a Palestinian human geographer, poet, and radio show host, and currently a lecturer of political and environmental geography at An-Najah National University in Nablus, Palestine. He is the Founder & Director of the Center for Global Consciousness (CGC), an independent media and cultural exchange institute dedicated to building bridges between Palestine and the world. |
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| [img_assist|nid=1434|title=|desc=|link=none|align=center|width=67|height=100] |
Mr Tony Choi Managing Director, TFD Advisory, Korea Tony Choi is the Managing Director of TFD Advisory. He has long been with telecommunications, media and technology sector as a policy architect and practitioner. He has served as the assistant secretary to the President of Korea for ICT policy coordination and policy counsel with a mobile service company in Korea. He is one of the pioneers of Korea Broadband Superhighway Initiative and has been regularly involved in TMT policies formulation. |
