Succesful In-Country Workshop on ‘Developing Cross Media Story-based Strategies for Journalism or Marketing’

Asia-Pacific Institute for Broadcasting Development (AIBD) with the support of Goethe-Institut (Malaysia) and the Nottingham University (Malaysia campus) organised an In-Country workshop on 'Developing Cross Media Story-based Strategies for Journalism or Marketing' on 29 May 2015 in Kuala Lumpur, MalaysiaCCCoo

Asia-Pacific Institute for Broadcasting Development (AIBD) with the support of Goethe-Institut (Malaysia) and the Nottingham University (Malaysia campus) organised an In-Country workshop on 'Developing Cross Media Story-based Strategies for Journalism or Marketing' on 29 May 2015 in Kuala Lumpur, Malaysia.

The workshop was conducted by Mr Björn Stockleben for students from the Nottingham University. Mr Björn Stockleben is a Research Coordinator for the Cross Media programme at University of Applied Sciences Magdeburg-Stendal and is a Technical Manager at the Radio and Television Berlin Bandeburg (RBB) in Germany. He was also a speaker at the Asia Media Summit, which was held from 26 to 28 May 2015.

During this half-day workshop, the 9 participants studied the basic elements of a story (Hero-Goal-Conflict), communication strategies for cross media marketing, types of Social Media users, among others. They practiced exercises and drafted storytelling strategies, using a Cross Media Story Canvas.