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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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>Asia Media Summit >AMS 2015 : Parallel Session 3

AMS 2015 : Parallel Session 3

Day 2 – Tuesday, 27th May 2015

1400 – 1530 : Parallel Session 3 : Creative Content to Enrich Stories & Connect with Audiences

Broadcast organisations now have more access to content. Social media users participate in content creation and influence the type and nature of content. Some content are excellent; others full of abuse and spam. What is critical is to leverage social media to take advantage of compelling content and a rich variety of information sources. How is the creative industry dealing with new sources of content? What social media content is effective to enrich stories, connect with target markets and meet the viewers’ needs? With social media, how can broadcasters enhance various genres of programmes and collaborate in producing high-quality content and enhancing interactivity? What is the best time to post content to social networks?

Day 2 – Tuesday, 27th May 2015

1400 – 1530 : Parallel Session 3 : Creative Content to Enrich Stories & Connect with Audiences

Broadcast organisations now have more access to content. Social media users participate in content creation and influence the type and nature of content. Some content are excellent; others full of abuse and spam. What is critical is to leverage social media to take advantage of compelling content and a rich variety of information sources. How is the creative industry dealing with new sources of content? What social media content is effective to enrich stories, connect with target markets and meet the viewers’ needs? With social media, how can broadcasters enhance various genres of programmes and collaborate in producing high-quality content and enhancing interactivity? What is the best time to post content to social networks?

Chairperson

 
Mr João Francisco Pinto
Portuguese News and Program Controller,
Teledifusão de Macau (TDM), Macau

Speakers

 
Ms Marini Ramlan
General Manager of Content Innovation & Digital,
Primeworks Studios, Malaysia
Mr Prem Anand
Executive Research Writer, English Entertainment
Productions, MediaCorp Studios, Singapore
Ms Janine Stein
Editorial Director, ContentAsia, Singapore
Mr Turan Ali
Director, Radio Netherlands Training Centre (RNTC),
Netherlands
Mr Iain Martin
Asia Editor, Storyful, Hong Kong