AMS 2015 : Plenary Session 4
Day 2 – Tuesday, 27th May 2015
1100 – 1230 : Plenary Session 4 : Making Sense of Big Data and Social Data
We encounter so much information that is diverse and growing faster day by day. This big data is migrating to all types of human endeavour, demanding that we see and understand the relations within and among pieces of information and what one can do with it. Big data has become a significant corporate asset and economic input to fuel the information economy. Social media is streaming big data that is appropriate for real time analysis and for communicating information about rapidly changing situations. Social data is mostly non-curated and its reliability varies substantially. What new insights can broadcasters glean from big data and social data? How can broadcasters sift and analyse them to improve content, viewer engagement and operational efficiencies? What analytic tools are useful and effective to drive the value obtained from big data and social data throughout the organisation?
Day 2 – Tuesday, 27th May 2015
1100 – 1230 : Plenary Session 4 : Making Sense of Big Data and Social Data
We encounter so much information that is diverse and growing faster day by day. This big data is migrating to all types of human endeavour, demanding that we see and understand the relations within and among pieces of information and what one can do with it. Big data has become a significant corporate asset and economic input to fuel the information economy. Social media is streaming big data that is appropriate for real time analysis and for communicating information about rapidly changing situations. Social data is mostly non-curated and its reliability varies substantially. What new insights can broadcasters glean from big data and social data? How can broadcasters sift and analyse them to improve content, viewer engagement and operational efficiencies? What analytic tools are useful and effective to drive the value obtained from big data and social data throughout the organisation?
Chairperson |
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YBhg. Dato’ Sri Dr. Sharifah Zarah Syed Ahmad Secretary-General, Ministry of Communications and Multimedia Malaysia (KKMM), Malaysia |
Speakers |
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Mr Bob Chua Founder and Chief Executive Officer, Pulse Group, Malaysia |
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Ms Maria A. Ressa Chief Executive Officer & Executive Editor, Rappler Inc., Philippines |
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Mr Hirofumi Abe Program Director, Special Task Force, News Department, Japan Broadcasting Corporation (NHK), Japan |
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Ms Sandra Hanchard Researcher, Big Data Malaysia, Malaysia |
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Mr Björn Stockleben Technical Manager, Radio and Television Berlin Brandenburg (RBB), Germany |
