AIBD Annual Media Research Project Starts in 2016
AIBD will launch this year the AIBD Annual Media Research (AAMR) project, an initiative that covers research and comparative studies of the state of broadcasting in Asia Pacific and of other broadcasting issues relevant to its member countries. Under this project, the Institute will organise the collection, analysis and dissemination of information on broadcasting and related topics.
For its launching activity, the AIBD will conduct three surveys that will generate key data and statistics regarding the state of broadcasting in all its member countries. Different organisations will serve as respondents for these surveys.
The AAMR fulfils AIBD’s mandate under the Agreement establishing the Institute and amended in July 1999 that calls on the Institute to promote discourse and dialogue to influence electronic media AIBD Annual Media Research Project Starts in 2016 By Mr Saqib Sheikh Programme Manager, AIBD policy in the Asia-Pacific region, and collaborate on electronic media research.
This project was first announced to members at the 41st Annual / 14th General Conference held in Chiang Mai, Thailand from 18 to 20 August 2015.
The first activity is the National Media Survey that will be sent to the respective Ministries of Information and Communication of the 26 AIBD member countries. This survey will generate statistics on the nationwide state of broadcasting, such as the total number of TV/radio stations, total population with TV sets and radio receivers, etc.
The Broadcaster Review Survey will be the second initiative that aims to solicit information from AIBD members and affiliates about their specific operations, such as whether its transmission is analogue/digital or FM/AM, numbers of channels, organisation’s use of social media, etc.
The third activity is the Audience Consumption Survey, which will be carried out through the assistance of the broadcast training and research institutions in the Asia-Pacific region. It will generate data on media audience consumption habits, such as the average use per day of TV, radio and social media, among sample populations to be conducted by the institutions, and the results sent back to AIBD.
The three surveys will be sent in January 2016 to the various organisations. AIBD will collect and analyse the survey results and disseminate them at the upcoming Asia Media Summit to be held in Incheon, Korea from 24-26 May 2016.