Day 1 – Tuesday, 26th May 2015
1400 – 1530 : Parallel Session 2: Facilitating Citizens’ Engagement during Elections
Social media offers opportunities for openness, participation, collaboration and interactivity that facilitate citizens’ engagement. Its many platforms can be useful during elections. Citizens can ask questions and solicit information on issues and events that affect their lives. They can participate in debate and discussion, and share their insights and feedback critical for the functioning of a healthy society. To what extent have social media platforms impacted elections and political agenda setting, particularly in countries with different media systems, different political systems and different population sizes? How can broadcasters interlink effectively with social media as a place of conversation for electoral issues and personalities? What are some best practices?
Day 1 – Tuesday, 26th May 2015
1400 – 1530 : Parallel Session 2: Facilitating Citizens’ Engagement during Elections
Social media offers opportunities for openness, participation, collaboration and interactivity that facilitate citizens’ engagement. Its many platforms can be useful during elections. Citizens can ask questions and solicit information on issues and events that affect their lives. They can participate in debate and discussion, and share their insights and feedback critical for the functioning of a healthy society. To what extent have social media platforms impacted elections and political agenda setting, particularly in countries with different media systems, different political systems and different population sizes? How can broadcasters interlink effectively with social media as a place of conversation for electoral issues and personalities? What are some best practices?
Chairperson |
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Assoc. Prof. Dr. Joanne Lim Bee Yin Deputy Head, School of Modern Languages and Cultures, and Deputy Director, Centre for the Study of Communications and Culture, University of Nottingham Malaysia Campus, Malaysia |
Speakers |
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H.E. Ye Htut Minister, Ministry of Information, Myanmar |
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Mr C.K. Jain Deputy Director General (IR), Doordarshan, India |
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Mr Nouzab Fareed Group Chief Executive Officer, Fijian Holdings Limited (FHL), Fiji |
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Mr Meriba Tulo Senior Reporter and Programme Presenter, EMTV, Papua New Guinea |
AMS 2015 : Parallel Session 2
Day 1 - Tuesday, 26th May 2015
1400 - 1530 : Parallel Session 2: Facilitating Citizens’ Engagement during Elections
Social media offers opportunities for openness, participation, collaboration and interactivity that facilitate citizens’ engagement. Its many platforms can be useful during elections. Citizens can ask questions and solicit information on issues and events that affect their lives. They can participate in debate and discussion, and share their insights and feedback critical for the functioning of a healthy society. To what extent have social media platforms impacted elections and political agenda setting, particularly in countries with different media systems, different political systems and different population sizes? How can broadcasters interlink effectively with social media as a place of conversation for electoral issues and personalities? What are some best practices?
AMS 2015 : Parallel Session 1
Day 1 - Tuesday, 26th May 2015
1400 - 1530 : Parallel Session 1: New Technology/New Tools to Connect, Share and Network
Social media is constantly reinventing itself, offering users a wide range of technologies, tools and tactics for various purposes. We have software, apps, websites, text messaging, virtual worlds, game platforms, content sharing sites, podcasts, blog, tags, and mobile marketing. These are meant to reach out and connect with other human beings, create a relationship and build trust. Where is technology going that is reshaping the media market? What new tools and technologies are emerging that will ensure proficient application and improve relationships, content, viewership and revenues? How do we deal with Internet and broadband access and adoption to ensure the widest benefit of these social media tools and technologies?
AMS 2015 : Plenary Session 2
Day 1 - Tuesday, 26th May 2015
1115 - 1215 : Effective Strategies to Build Markets, Content and Business
More than developing a social media website, broadcasters need a social media strategy that will innovatively enhance their audience engagement, programmes, sales and promotion, research and their brand. Integrating the social media strategy into the overall business plan that reinforces each other becomes critical, and this can be done in a structured and effective manner. To catch audiences and boost ratings, should broadcasting organisations adopt social media anywhere, anytime and how? Do they have a clear vision and a set of strategies to deal with the benefits and risks of social media to business? How can broadcasters exploit social media to monetise opportunities, improve branding and ensure sustainability? How can broadcasters best measure the effectiveness and value for money of social media engagement?
AMS 2015 : Plenary Session 1
Day 1 - Tuesday, 26th May 2015
0945 - 1045 : Social Media’s Landscape, Trends and its Future
Social media is a vast and complex landscape to master, and players in this territory are afforded a wide range of functionalities to create content, publish, share, discuss and network. It enriches engagement with people, events and brands that matter to them. The broadcast industry needs to understand social media’s practical role and influence in business and society. What are the innovations and trends in social media’s usage, functionalities, and activities? Should broadcasters be concerned with its continued growth? Are they monitoring and exploiting social media and in what ways? Do they have policies to minimise social media’s misuse and other risks? What does the future hold beyond Facebook, Twitter and YouTube, among others?
AMS 2015 : Inaugural Session and Keynote Address
Day 1 - Tuesday, 26th May 2015
0900 : 0945 - Inaugural Session and Keynote Address
Welcome Remarks | Mrs Dra Rosarita Niken Widiastuti President of AIBD General Conference & President Director, Radio Republik Indonesia (RRI), Indonesia |
Keynote Address | YB Dato’ Sri Ahmad Shabery Cheek Minister of Communications and Multimedia Malaysia |
Special Address(Video Message) | H.E. Ban Ki-moon Secretary-General of the United Nations (UN) |
Closing Remarks | Mr Chang Jin Director, Asia-Pacific Institute for Broadcasting Development (AIBD) |
Growing Importance of Mobile Journalism
Smart phones are increasingly becoming an important tool in telling news stories and producing short pieces and documentaries for various media platforms, including social networking sites