AIBD/VON In-country Workshop on Performance Management

AIBD together with Voice of Nigeria (VON) holds a five day in-country workshop on Performance Management for Corporate Planning and Evaluation which commenced on 28 April 2014 with the aim of identifying the objectives that are needed to be affirmed and refined, along with the initiatives to be put in place in order to meet the aspirations of Voice of Nigeria.

AIBD together with Voice of Nigeria (VON) holds a five day in-country workshop on Performance Management for Corporate Planning and Evaluation which commenced on 28 April 2014 with the aim of identifying the objectives that are needed to be affirmed and refined, along with the initiatives to be put in place in order to meet the aspirations of Voice of Nigeria.

At the opening ceremony of the workshop, Director General of VON Mr Abubakar Bobboyi Jijiwa, said that “the workshop is organised in partnership with the Asia-Pacific Institute for Broadcasting Development as part of efforts to drive the training and re-training staff members to become astute international broadcasters” and that the organisation’s desire is to transform the training center into a center of excellence for manpower development.

The Consultant Dr Murray Green who is an Honorary Professor in Public Diplomacy, Media Development and Legal Policy Adviser, also the former Director of the Australian Broadcasting Corporation (ABC) International, Corporate Strategy and Governance at ABC reaffirmed that such partnership will enable the management staff of media broadcasting stations in Nigeria re-package the corporate image and evaluate their performance from feedback platforms.

Some of the key topics that to be discussed during the workshop range from  understanding the media environment and markets, audiences and their interests and aspirations, developing a strategic plan, devising achievable benchmarks on audiences and people, infrastructure and other resources, establishing corporate and editorial values, developing, augmenting, monitoring and evaluation of performance for ssustaining the values at VON.

25 participants from four media networks attend the workshop at Voice of Nigeria’s training in Lagos which is scheduled to be concluded on 2 May 2014.