AMS 2013 – Day2: Session 3
Day 2 – Wednesday, 30th May, 0900 – 1030
Session 3: Adapting to Social TV, What’s Best?
Social networks and peer-to-peer networks are enabling audiences to act in more demanding, better-informed and increasingly empowered ways. They are increasingly changing how broadcasters relate to their viewers and listeners. How can broadcasters leverage social media to offer audiences opportunities to participate in content generation and brand creation? How can they tap social media as a credible and reliable source of newsgathering and storytelling? How can we integrate the demands of traditional journalism for fact checking and fairness with the best of the new — immediacy, transparency, and involvement?
Day 2 – Thursday, 30th May, 0900 – 1030
Session 3: Adapting to Social TV, What’s Best?
Social networks and peer-to-peer networks are enabling audiences to act in more demanding, better-informed and increasingly empowered ways. They are increasingly changing how broadcasters relate to their viewers and listeners. How can broadcasters leverage social media to offer audiences opportunities to participate in content generation and brand creation? How can they tap social media as a credible and reliable source of newsgathering and storytelling? How can we integrate the demands of traditional journalism for fact checking and fairness with the best of the new — immediacy, transparency, and involvement?
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Dr. Riyadh Najm President of the General Commission for Audiovisual Media (GCA), Saudi Arabia
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Ms. Cho Nwe Oo Head of New Media Department, Forever Group Company Limited, Myanmar |
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Mr. João Francisco Pinto Portuguese News and Program Controller, Teledifusão de Macau (TDM), Macau |
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Mr. Eric Cremer Vice-President Distribution, France 24, France |
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Ms. Lynley Marshall Chief Executive Officer, Australian Broadcasting Corporation International (ABC), Australia |
