19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.
AMS 2013 Day Two (30 May) continues with the fascinating debate among the most respected voices of broadcasting on the hot topics facing the industry, from how best to keep up with technological strides to how best to serve local and national audiences’ needs. We finish with a unique roundtable giving a holistic picture of the future facing the broadcast industry. Join us for this unique event!
Plenary Session 3
Adapting to Social TV, What’s Best?
Social networks and peer-to-peer networks are enabling audiences to act in more demanding, better-informed and increasingly empowered ways. They are increasingly changing how broadcasters relate to their viewers and listeners. How can broadcasters leverage social media to offer audiences opportunities to participate in content generation and brand creation? How can they tap social media as a credible and reliable source of newsgathering and storytelling? How can we integrate the demands of traditional journalism for fact checking and fairness with the best of the new — immediacy, transparency, and involvement?
Chairperson
Dr. Riyadh Najm President of the General Commission for Audiovisual Media (GCA), Saudi Arabia
Speakers
Ms. Cho Nwe Oo Head of New Media Department, Forever Group Company Limited, Myanmar
Mr. João Francisco Pinto Portuguese News and Program Controller, Teledifusão de Macau (TDM), Macau
Mr. Eric Cremer
Vice-President Distribution, France 24, France
Ms. Lynley Marshall
Chief Executive Officer, Australian Broadcasting Corporation International (ABC), Australia
Parallel Session 4
TV Content: Designing New Paradigms and Approaches
New technologies and tools are being made available to design content and format that will attract audiences. With multi-platform channels do we spread out the same content to all these channels or do we offer new content in more places? What premium content do we provide audiences? Are we seeing new trends in viewers’ preferences? What are their expectations? What approaches in IT production, local post-production and other critical technologies will best contribute to designing creative programs?
Chairperson
Mr. Savyasaachi Jain Media Consultant and Researcher, University of Westminster, United Kingdom
Speakers
Ms. Alison Norrington Chief Executive Officer, Storycentral DIGITAL, United Kingdom
Ms Kim Hae-Ran Director, International Relations, Korean Broadcasting System (KBS), Korea
Mr. Azhar Borhan General Manager, Business Development & Operations, Primeworks Studios, Malaysia
Ms. Nashtenka Cavuilati Training Coordinator, Fiji Television, Fiji
Mr. David Hivet Director, Mediterranean Region and Asia, Canal France International (CFI), France
Parallel Session 3: ‘Small’ Radio and TV Stations: Serving Their Audiences Better?
Expanding an audience reach remains a demanding task for ‘small’ radio and TV stations. More daunting is the need to serve the public better particularly as radio and television become more interactive and audiences get more engaged with media. What strategies can ‘small’ radio and TV stations adopt to gain more loyalty from their audiences? How best can the public be involved not only in providing information but also in participating in program production? What are some success stories?
Chairperson
Mr. John Maguire Director, International Dévelopment of Audiovisuel Extérieur de la France (AEF), France
Speakers
Mr. Jeffrey T. Barabe Chief Executive Officer and President, Oceania Television Network (OTV), Palau
Mr. Kazi Akhtar Uddin Ahmed Director General, Bangladesh Betar (BB), Bangladesh
Mr. Mohamed Shahyb President, Maldives Broadcasting Commission (MBC), Maldives
Ms. Hla Yin Aye Department Manager, Forever Group Company Limited, MRTV, Myanmar
Dr. Nawiyah Che Lah Director of Radio, Radio Television Malaysia (RTM), Malaysia
Mr. Anders Held Head-International Radio, Swedish Radio (SR), and Project Manager Radiodays Europe
Parallel Session 4: National Unity, Peace Building and Media
Binding all the people together in one common bond, no matter what their race, caste, sub-caste, region or religion has remained elusive for many nations. Several factors account for this: poverty, unequal distribution of wealth, poor basic services, stifling political systems, regional conflicts and discrimination. Can media help in enabling people live together peacefully and identify themselves as part of a single whole? What are some gaps mainstream and alternative media can address to bring about integration, unity and peace?
Moderator
Mr. M. Kabul Budiono Director of Program and Production, Radio Republik Indonesia (RRI), Indonesia
Panelists
Prof. Zaharom Nain Professor of Communication and Media Studies, University of Nottingham Malaysia Campus, Malaysia
Mr. Riyadh K. A. Elhassan Chairman of Board, Palestine Public Broadcasting Co. (PBC), Palestine
Mr. Suresh Kumar Karki Executive Director, Radio Nepal (RNE), Nepal
Mr. Mutasim Alfadel Abdelgadir Director General, Sudan National Radio Corporation (SNRC), Sudan
Dr. Sadhana Rout Joint Secretary, Ministry of Tribal Affairs, Government of India, India
Plenary Session 5
CEO Roundtable: Delivering More Value to Broadcasting
The impact of emerging technologies, digital and social platforms, new business approaches and changing consumer behavior plays in the success of the broadcast industry. How are the industry leaders delivering value in a multi-platform world? How are they dealing with changing consumers’ tastes and lifestyles? What new models beyond advertising are they pursuing to increase revenues? Are they leading the change to become future winners? What new paradigms of success are they pursuing to ensure survival and growth in the next 5 to 10 years?
Moderator
Ms. Sohn Jie-Ae President, Korea International Broadcasting Foundation and Chief Executive Officer, Arirang TV, Korea
Panelists
Mrs. Dra. Rosarita Niken Widiastuti President Director, Radio Republik Indonesia (RRI), Indonesia