AIBD Director Yang Binyuan says the Asia Media Summit 2013 was a success in identifying new approaches and alternatives in dealing with the changes in media consumption, the need for innovative and distinctive content or stories across all platforms, and the demands of quality journalism and good ethical behavior.
AIBD Director Yang Binyuan says the Asia Media Summit 2013 was a success in identifying new approaches and alternatives in dealing with the changes in media consumption, the need for innovative and distinctive content or stories across all platforms, and the demands of quality journalism and good ethical behavior.
In his closing remarking at the two-day Summit in Manado, Indonesia on 30 May 2013, he said participants recognized that new technology and social media are enabling our audiences to act in more demanding, better-informed and increasingly empowered ways.
"Broadcasters need to relate to audiences in a different way and adapt to the changes with a multi-platform response. This is a challenge that demands new ways of doing things and using social media responsibly," he said.
Some 400 delegates from over 50 countries and regions across the globe attended the conference.
On social media, there were suggestions to be creative and consistent in creating a successful brand on this platform. To push social media into the TV screen, shows may display moderated messages and reactions, and introduce audience messages directly into public affairs programs for more engagement. Participants also stressed the need to use social media responsibly, requiring strict adherence to fairness, balance, fact checking and reliability of information.
On regulation in the area of media ethics, there was consensus that a one-size-fits-all model was unlikely to work, thus the need for a continuing dialogue to identify a core set of values which can be applied to, or by, media everywhere.
Development issues were very much part of the Summit’s agenda. There were calls for a renewed commitment for broadcast media to deal concretely with poverty alleviation, environmental protection, peace building, and the promotion of the region’s rich cultural diversity.
The Summit also examined opportunities to ensure the future of radio, in particular program emphasis not only on best music mix, but more importantly on human connection and shared experience.
During the closing ceremony, Dr. Riyadh Najm, President of the General Commission for Audiovisual Media, Saudi Arabia, invited participants to be in Jeddah, Saudi Arabia for the AMS 2014.
Mr. Freddie Tulung, Director General of Information and Public Communication, Ministry of Communication and Information technology, Indonesia (MCIT), thanked all participants for their engagement and networking.
MCIT together with the Office of the North Sulawesi Governor and Mayor’s Office were the Summit’s principal sponsors.
Vice Mayor Harley Mangindaan of Manado, graced the closing ceremony, extending the city’s gratitude for their participation in the Summit.
In delivering on broadcasting’s future, Mr. Binyuan said broadcasters need to adopt a new mentality, one that allows us to explore, experiment, take risks and accepts creativity and innovation without abandoning good ethics.
He thanked participants, speakers and partners for their support, among them, UNEP, RRI, TVRI, CBA, EBU, CCTV, CRI, CNR, APT, Radiodays, the French Government, France24, RFI and ASBU.
The conference ended with a symbolic turn over of the next Summit to the principal host of the Asia Media Summit 2014 in Jeddah, Saudi Arabia, represented by Dr. Riyadh Najm, President of the General Commission for Audiovisual Media, Saudi Arabia.
AMS 2013 Delivers on Broadcasting’s Future
AIBD Director Yang Binyuan says the Asia Media Summit 2013 was a success in identifying new approaches and alternatives in dealing with the changes in media consumption, the need for innovative and distinctive content or stories across all platforms, and the demands of quality journalism and good ethical behavior.
AMS 2013 – Day2: Session 5
Day 2 - Thursday, 30th May, 1600 - 1730
CEO Roundtable: Delivering More Value to Broadcasting
The impact of emerging technologies, digital and social platforms, new business approaches and changing consumer behavior plays in the success of the broadcast industry. How are the industry leaders delivering value in a multi-platform world? How are they dealing with changing consumers’ tastes and lifestyles? What new models beyond advertising are they pursuing to increase revenues? Are they leading the change to become future winners? What new paradigms of success are they pursuing to ensure survival and growth in the next 5 to 10 years?
AMS 2013 – Day2: Parallel Session 4
Day 2 - Thursday, 30th May, 1400 - 1530
Parallel Session 4: National Unity, Peace Building and Media
Binding all the people together in one common bond, no matter what their race, caste, sub-caste, region or religion has remained elusive for many nations. Several factors account for this: poverty, unequal distribution of wealth, poor basic services, stifling political systems, regional conflicts and discrimination. Can media help in enabling people live together peacefully and identify themselves as part of a single whole? What are some gaps mainstream and alternative media can address to bring about integration, unity and peace?
AMS 2013 – Day2: Parallel Session 3
Day 2 - Thursday, 30th May, 1400 - 1530
Parallel Session 3: ‘Small’ Radio and TV Stations: Serving Their Audiences Better?
Expanding an audience reach remains a demanding task for ‘small’ radio and TV stations. More daunting is the need to serve the public better particularly as radio and television become more interactive and audiences get more engaged with media. What strategies can ‘small’ radio and TV stations adopt to gain more loyalty from their audiences? How best can the public be involved not only in providing information but also in participating in program production? What are some success stories?
Opening of AMS 2013
Some 400 local and foreign delegates from more than 50 countries and regions across the globe converged for the 10th Asia Media Summit in Manado, Indonesia. The Asia Media Summit this year celebrates ten years of service to its member countries and partners in Asia-Pacific. In Manado, its theme focuses on "Delivering on Broadcasting’s Future."
AMS 2013 – Day2: Session 4
Day 2 - Wednesday, 29th May, 1100 - 1230
Session 4: TV Content: Designing New Paradigms and Approaches
New technologies and tools are being made available to design content and format that will attract audiences. With multi-platform channels do we spread out the same content to all these channels or do we offer new content in more places? What premium content do we provide audiences? Are we seeing new trends in viewers’ preferences? What are their expectations? What approaches in IT production, local post-production and other critical technologies will best contribute to designing creative programs?
AMS 2013 – Day2: Session 3
Day 2 - Wednesday, 30th May, 0900 - 1030
Session 3: Adapting to Social TV, What’s Best?
Social networks and peer-to-peer networks are enabling audiences to act in more demanding, better-informed and increasingly empowered ways. They are increasingly changing how broadcasters relate to their viewers and listeners. How can broadcasters leverage social media to offer audiences opportunities to participate in content generation and brand creation? How can they tap social media as a credible and reliable source of newsgathering and storytelling? How can we integrate the demands of traditional journalism for fact checking and fairness with the best of the new — immediacy, transparency, and involvement?
A Better Media in Times of Pandemic
Ms. Moneeza Hashmi, President of the Commonwealth Broadcasting Association, calls for a better media in times of global pandemic. She said media must enhance its information function to generate awareness in alerting and preparing citizens before disasters strike that can prevent death, injury and destruction.
A Strong Future for Radio
James Cridland, radio futurologist and CEO of Media UK, says the future of radio will not rely on the strength of best music mix, but on human connection and shared experience. As radio continues to grow in digital platform such as DAB+, "it will offer more channels and more choices; it will become more popular and its future assured," he said.
Pluralism in Media
Dr. Venkat Iyer, a Barrister and Law Commissioner, United Kingdom, calls for pluralism or a marketplace of ideas in media that accommodates both mainstream and alternative views. He said belief in a free press is a requisite to allow a flourishing of ideas that can enhance media practice.