The CSR Practices & Policies of the Media, Advertising & Entertainment Sectors in Asia
The Asia-Pacific Media Alliance for Social Awareness (The Media Alliance) and CSR Asia are organising a one-day seminar on “The CSR practices and policies of the Media, Advertising and Entertainment Sectors in Asia” in both Hong Kong (Tuesday 7 May 2013) and Singapore (Wednesday 8 May 2013).
The event will look at best policies and practices of media companies in giving visibility to social, humanitarian, environmental and sustainable development issues through programming content and social issue and public service advertising.
Media companies can be more than just entities that provide products and services. They have the potential to be vehicles and mediums for positive change among the audiences they reach – as a result of their own values and commitment to a more sustainable future. At a time when corporations are increasingly held accountable and at a time when CSR is good practice for business, what are the CSR practices and polices of the Media, Advertising and Entertainment Sectors in Asia? Why is this sector relevant to us all?