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Asia Media Summit 2024

19TH ASIA MEDIA SUMMIT
The Asia Media Summit (AMS) is an annual international media conference organised by AIBD as its flagship event. Every year in consultation with the members, partners and various global media gurus, a theme guides the direction and delivery of the summit. Being a unique broadcasting event in Asia-Pacific, it attracts around 500 top-ranking broadcasters, decision makers, media professionals, regulators, scholars, and stakeholders from within and outside the region. Apart from plenary sessions and pre-summit workshops, Asia Media Summit also provides a platform for intergovernmental dialogues to uplift the benchmarks of the regional media industry.

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May 2011

>2011 (Page 9)

Mr. Bang Ki-moon, UN Secretary General, has called on broadcasters and new media players to promote multiple languages in new media and ensure free access to the Internet and social media tools everywhere in order to bridge the digital divide.

Mr. Ban Ki-moon, UN Secretary General, has called on broadcasters and new media players to promote multiple languages in new media and ensure free access to the Internet and social media tools everywhere in order to bridge the digital divide.

In his video message to participants of the Asia Media Summit 2011 that opened today in Hanoi, Mr. Bank Ki-moon said Asia is well-placed to fulfill this task as the region is in the frontier of digital technology and new media.

More than 500 local and foreign delegates are attending the two-day Summit that has been supported by the United Nations, particularly UNESCO since its inception in 2004.

He cited the efforts of many civil society organizations in Asia to spread the UN values of democracy, human rights, peace and development. These are not abstract fundaments, he said: “ they are essential to make the most of the power of digital media to transform lives and societies for good.”

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[img_assist|nid=1566|title=|desc=|link=none|align=left|width=100|height=67]The Asia Media Summit 2011 that opens in Hanoi tomorrow has attracted more than 300 Vietnamese participants mostly senior officials from national and local radio and television organizations as well as working local and Hanoi-based foreign journalists.

Deputy Prime Minister Nguyen Thien Nhan of Vietnam will deliver the keynote address before more than 500 delegates including invited members of the diplomatic corps who will attend the Summit’s inaugural ceremony at Melia Hotel.

[img_assist|nid=1556|title=|desc=|link=none|align=left|width=100|height=67]New technologies are pushing human resource trainers to enhance a new and positive attitude towards training and learning, and build various colorful courses that will engage the participants much more in an easy and costless way.

Ms. Natalie Labourdette, Head of the Training Department, European Broadcasting Union, said, “ We need to implement intelligent training, one that will identify the right tools including new technologies to enhance face to face training programs and similar tested capacity building initiatives for broadcasters,”

[img_assist|nid=1552|title=|desc=|link=none|align=left|width=100|height=67]AIBD’s capacity building programs for Asia-Pacific are under review and will expect critical changes to take advantage of the digital platforms.

“ The omnipresence of media and real-time velocity with which information is now disseminated have pushed AIBD to initiate fundamental changes to its human resource development initiatives,” AIBD General Conference President Thoyyib Mohamed Waheed said in his keynote address before the pre-summit Seminar on Capacity Building and Training Strategies in the Digital Media Landscape that started today in Hanoi.

[img_assist|nid=1502|title=|desc=|link=none|align=left|width=100|height=67]The successful implementation of the digital switchover set by 2020 will require a strong leadership of government, firm decision of analogue TV switch-off date, close cooperation of regulator and market parties, clear and timely regulatory framework and an adequate information and assistance to viewers.

Mr. Kim Kikwon, ITU Project Manager on Digital Broadcast TV, gave this message today to participants of the pre-summit seminar on ‘Strengthening the Digital Broadcasting Experience” at the Melia Hotel in Hanoi. He said countries must realize and manage the complexity of the switchover process.

Dr. Eun-Ju Kim, Regional Director of the ITU Regional Office for Asia and the Pacific, says there is much to be done to engage and assist Asia Pacific in implementing the switchover from analogue to digital, which is ongoing till 2020.

“ It is important for many countries in the region to prepare and act now to develop the digital roadmap and guidelines covering policy and regulation, economic and technical issues, “ she told participants during the opening ceremony this morning of the pre-summit seminar on ‘Strengthening the Digital Broadcasting Experience” at the Melia Hotel in Hanoi.

A recent ITU survey on the general situation of digital broadcasting in Asia Pacific reveals that 10 of the 22 respondent countries and regions had implemented DTTB by 2010 while four others are in the process of introducing this technology by 2015.

The 10 countries include Australia, Cambodia, China, Hongkong, Japan, Korea, Malaysia, New Zealand, Singapore and Vietnam. Mongolia, India, Sri Lanka and Tonga are moving towards DTTB by 2015.