Day 2 – Wednesday 25th May 2011, 1600 – 1730
As broadcasting companies reposition themselves to meet the demands of the digital world, it is imperative that they adopt a continuous learning and talent approach, one that creates and builds a high performance culture. This requires examining capacity building initiatives for employees, defining current and future requirements, and initiating interventions critical to keep up and stay ahead of change. How can these organizations best manage its talent development programmes, succession plans and people engagement initiatives to retain top performers, foster a performance driven culture and drive business results? What are some best practices to allow the industry to benchmark.
Day 2 – Wednesday 25th May 2011, 1600 – 1730
As broadcasting companies reposition themselves to meet the demands of the digital world, it is imperative that they adopt a continuous learning and talent approach, one that creates and builds a high performance culture. This requires examining capacity building initiatives for employees, defining current and future requirements, and initiating interventions critical to keep up and stay ahead of change. How can these organizations best manage its talent development programmes, succession plans and people engagement initiatives to retain top performers, foster a performance driven culture and drive business results? What are some best practices to allow the industry to benchmark.
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| Chairperson | [img_assist|nid=1491|title=|desc=|link=none|align=center|width=79|height=100] |
Ms Nathalie Labourdette Head European Broadcasting Union (EBU) Training Nathalie Labourdette is Head of EBU Training since 1999. She built a strategy and a brand “ EBU TRAINING – a Knowledge Marketplace”. She worked for some years in Brussels at the European Commission where she was administrator in the Audiovisual Policy unit. She had been for ten years a very active producer of documentaries and works of fiction, later moved on to film distribution. She also produced programs for Radio Sweden. |
| Speakers | [img_assist|nid=1493|title=|desc=|link=none|align=center|width=75|height=100] |
Dr Helmut Osang Head of Media Development, Deutsche Welle-Akademie, Germany Dr. Helmut Osang, Head of Media Development at Deutsche Welle-AKADEMIE in Bonn Germany, has over 35 years of practical experience in journalism and almost twenty years in international media development. Previously, he was in charge of media projects in Asia, serving as a journalism trainer and media consultant in many countries of Africa, Middle East, and Eastern Europe. He taught radio journalism at Ngee Ann Polytechnic in Singapore, and co-founded the German Forum Media and Development. |
| [img_assist|nid=1637|title=|desc=|link=none|align=center|width=96|height=100] |
Mr Etienne Fiatte Managing Director, Canal France International (CFI), France Etienne Fiatte, a top ranking foreign advisor, is the Managing Director of CFI since 2008. He kicked off his career in 1985 at the French Ministry of Foreign Affairs, Communications Department. From 1990 to 1994, he worked as Principal Private Secretary to Georges Fillioud, INA Chairman. He joined the audiovisual production company SIIS Interimage in 1994 as Managing Director. He then returned to the French Ministry of Foreign Affairs, to become Deputy Director of Audiovisual Operators and the Press, then as Deputy Director for Television and Radio, both in the Audiovisual “World Service” Department. |
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| [img_assist|nid=1492|title=|desc=|link=none|align=center|width=77|height=100] |
Mr Anothai Udomsilp Director, Academic Institute of Public Media, Thai Public Broadcasting Service (TPBS), Thailand Anothai Udomsilp is Director of Academic Institute of Public Media, Thai Public Broadcasting Service. His expertise and experience are varied, having been a former TV news anchor and programme producer, PR officer, international cooperation project manager, and spokesperson of the Ministry of Tourism. Currently, he is also responsible for the launching of branding Thai PBS Campaign 2011 |
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| [img_assist|nid=1494|title=|desc=|link=none|align=center|width=80|height=100] |
Ms Sally Ann Wilson Secretary-General, Commonwealth Broadcasting Association (CBA), UK Sally-Ann Wilson is Secretary-General of the Commonwealth Broadcasting Association (CBA). Her career with the BBC and independent broadcast sector was extensive – from Producer to Editor and Broadcast Executive managing an international output deal between global broadcasters. In 2001, she joined the CBA and launched the ‘WorldView’ media scheme. Sally-Ann is committed to PSB and in 2008 she founded a Master’s Programme in Media and International Development in the UK. |
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| [img_assist|nid=1495|title=|desc=|link=none|align=center|width=83|height=100] |
Mr Francis Herman Team Leader, AusAID funded Vois Blong Yumi Project, Vanuatu Francis Herman is Team Leader of the AusAID funded Vois Blong Yumi project of assistance to Vanuatu. The Australian Broadcasting Corporation’s International Projects Division manages this project. He is also Senior Consultant to the ABC on PACMAS (Pacific Media Assistance Scheme), AusAID’s new media development initiative in the South Pacific. He has worked in the Pacific media industry for close to 30 years and held senior management positions. Prior to joining ABC in 2007, he was CEO of the Fiji Broadcasting Corporation Ltd.
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| 1730 – 1745 |
Invitation to the Asia Media Summit 2012 by Thepchai Yong, Managing Director, Thai Public Broadcasting Service (TPBS), Thailand Closing Remarks by Mr Yang Binyuan, Director, Asia-Pacific Institute for Broadcasting Development (AIBD) |
SESSION 8: Creating a High Performance Culture
Day 2 - Wednesday 25th May 2011, 1600 - 1730
As broadcasting companies reposition themselves to meet the demands of the digital world, it is imperative that they adopt a continuous learning and talent approach, one that creates and builds a high performance culture. This requires examining capacity building initiatives for employees, defining current and future requirements, and initiating interventions critical to keep up and stay ahead of change. How can these organizations best manage its talent development programmes, succession plans and people engagement initiatives to retain top performers, foster a performance driven culture and drive business results? What are some best practices to allow the industry to benchmark.
SESSION 7: Winning Strategies to Manage Change
Day 2 - Wednesday 25th May 2011, 1400 - 1530
Change is inevitable and unsettling as the broadcast industry manages diverse needs change will require in the digital world. Managing change calls for a new strategic mindset, right vision, leadership, and effective stakeholder engagement. Thoughtful planning and sensitive implementation are critical in determining failure or success. Are CEOs and managers ready and prepared for change? What do they want to achieve with change? How can broadcasters empower their people to understand change and engage them in accelerating and implementing it with minor disruption?
Broadcasters’ Presence in All Platforms
TV companies repositioning in the digital world need to be present in all platforms to include web, mobile, tablet and IPTV if they are to seize the digital opportunities and enhance their services, business and contribution to industry and society.
Hanoi Welcomes AMS Delegates
Delegates from more than 50 countries and regions across the globe have begun to arrive in Hanoi to participate in the Asia Media Summit 2011 and some seven pre-summit seminars and workshops.
The Voice of Vietnam (VOV), AMS host, has set up a welcome desk at the Noi Bai International Airport, manned by VOV staff and volunteer students from Hanoi University to assist arriving delegates and provide information about Hanoi and the AMS.
SESSION 6: Towards a Culture of Digital Sharing in Asia-Pacific and Beyond
Day 2 - Wednesday 25th May 2011, 1130 - 1230
Digital technology is paving the way for bigger storage, and better utilization and distribution of audio-visual materials in the broadcasters’ archives. Maximizing their value through various digital sharing mechanisms can generate additional revenues and impact. Such sharing exposes broadcasters to a wide array of content across the globe, thereby contributing towards enhancing quality standards in content, production and fostering strategic partnership. Broadcasters can also tap social media that has led to a ‘sharing culture,’ the broadcast of audience’ thoughts and activities. Where and how should broadcasters start pursuing digital sharing? What are some best practices?
SESSION 5: Approaches for Growth and Sustainability
Day 2 - Wednesday 25th May 2011, 0900 - 1130
In the radically changing market, the broadcast industry is identifying new and better ways to ensure growth, viability and sustainability. The presence of personal video recorders, fixed and mobile broadband as well as multiple media platforms are impacting TV advertising revenues. So are the economic uncertainties and consumer behaviors that are favoring time-shifted and on-demand content. As the digital transformation continues to expand and escalate, can traditional revenue streams be depended upon significantly? Will hybrid combinations of advertising and subscription approaches be viable? Is there a ‘one-size-fits-all’ strategy for the broadcast industry to grow and ensure sustainability?
SESSION 3: Technology Innovations: Driving Broadcasting to New Horizons
Day 1 - Tuesday 24th May 2011, 1130 - 1230
With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?
World TV Awards and Perspectives
| 1230 - 1245 | Presentation of the World Television Awards |
| 1245 - 1400 | Lunch |
| 1400 - 1430 | Perspectives |
SESSION 2: Embracing Social Media: Impact on Television (with presentations)
Day 1 - Tuesday 24th May 2011, 1130 - 1230
With stiff competition and demanding audiences, broadcasters are using social media to generate content and create excitement that will attract and retain viewership. Twitter, Blippy, You Tube, Flickr, Blogs, MySpace and Facebook are changing how viewers are developing their own personal broadcast and getting engaged with media and the community. Are TV programmes, particularly in news and public affairs, adapting well to social media? What are some winning strategies to engage viewers who can now create their own content, read information and watch programmes on their own time? What are their implications?