[img_assist|nid=1566|title=|desc=|link=none|align=left|width=100|height=67]The Asia Media Summit 2011 that opens in Hanoi tomorrow has attracted more than 300 Vietnamese participants mostly senior officials from national and local radio and television organizations as well as working local and Hanoi-based foreign journalists.
Deputy Prime Minister Nguyen Thien Nhan of Vietnam will deliver the keynote address before more than 500 delegates including invited members of the diplomatic corps who will attend the Summit’s inaugural ceremony at Melia Hotel.
The Asia Media Summit 2011 that opens in Hanoi tomorrow has attracted more than 300 Vietnamese participants mostly senior officials from national and local radio and television organizations as well as working local and Hanoi-based foreign journalists.
Deputy Prime Minister Nguyen Thien Nhan of Vietnam will deliver the keynote address before more than 500 delegates including invited members of the diplomatic corps who will attend the Summit’s inaugural ceremony at Melia Hotel.
[img_assist|nid=1566|title=|desc=|link=none|align=center|width=499|height=333]
“Interest among Vietnamese representatives has been encouraging,” says Mr Nguyen Tien Long, Director of Voice of Vietnam (VOV), because of the Summit’s relevance and presence of decision makers and thought leaders of the broadcast industry across the Pacific. He said preparations for the AMS have gone smoothly and VOV is happy to be its host. He is the Deputy Chief of the Hanoi Organizing Committee of the AMS.
The two-day Summit will feature eight plenary sessions and more than 40 speakers from leading broadcast organizations and academic and development institutions. Issues related to the use of new technologies, changing audience behavior, increasing competition and their impact on various aspects of media operations will be under scrutiny in the conference. Also lined up for discussion at the Summit is the use of social media in optimizing broadcast for development in the region. A special session on the experiences of media in Japan is in the agenda following the killer tsunami and earthquake that hit the country recently.
Participants expect to examine the pluses and minuses of exploiting digital platforms and generate critical approaches and strategies to strengthen media’s growth and sustainability in the digital environment.
All is Set for the Asia Media Summit Tomorrow
[img_assist|nid=1566|title=|desc=|link=none|align=left|width=100|height=67]The Asia Media Summit 2011 that opens in Hanoi tomorrow has attracted more than 300 Vietnamese participants mostly senior officials from national and local radio and television organizations as well as working local and Hanoi-based foreign journalists.
Deputy Prime Minister Nguyen Thien Nhan of Vietnam will deliver the keynote address before more than 500 delegates including invited members of the diplomatic corps who will attend the Summit’s inaugural ceremony at Melia Hotel.
Building More Colorful Training Programs in the Digital Era
[img_assist|nid=1556|title=|desc=|link=none|align=left|width=100|height=67]New technologies are pushing human resource trainers to enhance a new and positive attitude towards training and learning, and build various colorful courses that will engage the participants much more in an easy and costless way.
Ms. Natalie Labourdette, Head of the Training Department, European Broadcasting Union, said, “ We need to implement intelligent training, one that will identify the right tools including new technologies to enhance face to face training programs and similar tested capacity building initiatives for broadcasters,”
Using Digital Platforms for Effective Training Programs
[img_assist|nid=1552|title=|desc=|link=none|align=left|width=100|height=67]AIBD’s capacity building programs for Asia-Pacific are under review and will expect critical changes to take advantage of the digital platforms.
“ The omnipresence of media and real-time velocity with which information is now disseminated have pushed AIBD to initiate fundamental changes to its human resource development initiatives,” AIBD General Conference President Thoyyib Mohamed Waheed said in his keynote address before the pre-summit Seminar on Capacity Building and Training Strategies in the Digital Media Landscape that started today in Hanoi.
Strong Government Leadership for Successful Digital Migration
[img_assist|nid=1502|title=|desc=|link=none|align=left|width=100|height=67]The successful implementation of the digital switchover set by 2020 will require a strong leadership of government, firm decision of analogue TV switch-off date, close cooperation of regulator and market parties, clear and timely regulatory framework and an adequate information and assistance to viewers.
Mr. Kim Kikwon, ITU Project Manager on Digital Broadcast TV, gave this message today to participants of the pre-summit seminar on ‘Strengthening the Digital Broadcasting Experience” at the Melia Hotel in Hanoi. He said countries must realize and manage the complexity of the switchover process.Much to be Done in Digital Migration
Dr. Eun-Ju Kim, Regional Director of the ITU Regional Office for Asia and the Pacific, says there is much to be done to engage and assist Asia Pacific in implementing the switchover from analogue to digital, which is ongoing till 2020.
“ It is important for many countries in the region to prepare and act now to develop the digital roadmap and guidelines covering policy and regulation, economic and technical issues, “ she told participants during the opening ceremony this morning of the pre-summit seminar on ‘Strengthening the Digital Broadcasting Experience” at the Melia Hotel in Hanoi.
ITU Survey on Digital Broadcasting in Asia-Pacific
A recent ITU survey on the general situation of digital broadcasting in Asia Pacific reveals that 10 of the 22 respondent countries and regions had implemented DTTB by 2010 while four others are in the process of introducing this technology by 2015.
The 10 countries include Australia, Cambodia, China, Hongkong, Japan, Korea, Malaysia, New Zealand, Singapore and Vietnam. Mongolia, India, Sri Lanka and Tonga are moving towards DTTB by 2015.
SESSION 8: Creating a High Performance Culture
Day 2 - Wednesday 25th May 2011, 1600 - 1730
As broadcasting companies reposition themselves to meet the demands of the digital world, it is imperative that they adopt a continuous learning and talent approach, one that creates and builds a high performance culture. This requires examining capacity building initiatives for employees, defining current and future requirements, and initiating interventions critical to keep up and stay ahead of change. How can these organizations best manage its talent development programmes, succession plans and people engagement initiatives to retain top performers, foster a performance driven culture and drive business results? What are some best practices to allow the industry to benchmark.
SESSION 7: Winning Strategies to Manage Change
Day 2 - Wednesday 25th May 2011, 1400 - 1530
Change is inevitable and unsettling as the broadcast industry manages diverse needs change will require in the digital world. Managing change calls for a new strategic mindset, right vision, leadership, and effective stakeholder engagement. Thoughtful planning and sensitive implementation are critical in determining failure or success. Are CEOs and managers ready and prepared for change? What do they want to achieve with change? How can broadcasters empower their people to understand change and engage them in accelerating and implementing it with minor disruption?
Broadcasters’ Presence in All Platforms
TV companies repositioning in the digital world need to be present in all platforms to include web, mobile, tablet and IPTV if they are to seize the digital opportunities and enhance their services, business and contribution to industry and society.