[img_assist|nid=1662|title=|desc=|link=none|align=left|width=100|height=66]The Asia Media Summit has concluded in Hanoi, contributing to a growing consensus that it was no longer business as usual for broadcasters in the battle for attention that has become more intense than ever in the digital world.
In his closing remarks, AIBD Director Yang Binyuan said the Summit has helped raise awareness and understanding among broadcasters of new and innovative ideas as well as opportunities offered by technological advances and multiple delivery platforms such as the web, mobile, and social media that will expand their audience reach, address strong competition and improve their products and services as well as business returns.
The Asia Media Summit has concluded in Hanoi, contributing to a growing consensus that it was no longer business as usual for broadcasters in the battle for attention that has become more intense than ever in the digital world.
In his closing remarks, AIBD Director Yang Binyuan said the Summit has helped raise awareness and understanding among broadcasters of new and innovative ideas as well as opportunities offered by technological advances and multiple delivery platforms such as the web, mobile, and social media that will expand their audience reach, address strong competition and improve their products and services as well as business returns.
The broadcasters’ role in development was not lost in the Summit as UN Secretary General Ban Ki-moon in his message urged them to use the power of digital media to transform lives and societies for good. The Summit showcased some best practices on how new and social media have contributed towards addressing crisis and development needs in the region.
Close to 600 foreign and local participants from 50 countries and regions participated in the two-day conference that served as a platform for multisectoral and multidimensional dialogue on the challenges and opportunities the digital world offer broadcasters.
Mr. Thoyyib Mohamed Waheed, Minister of State for Tourism, Arts and Culture, Maldives and President of AIBD, said “ broadcasting has to be a dynamic platform that incorporates new digital technology, that accommodates changing consumers’ experiences, and that allows for creative strategies to perform financially and pursue their role in development more effectively. “
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At the closing ceremony, AIBD Director Yang Binyuan said the Summit achieved significant success that has benefited not only AIBD, its member broadcast organizations, partners and other media stakeholders across the globe, but also Vietnam and its people.
The Summit provided broadcasters best practices from different parts of the world on how new content and new formats can be produced for multiple delivery platforms, and on pursuing strategies to manage change and enhance organizational and human resource performance in the digital world.
Another achievement was the opportunity to network with CEOs and other top officials of both private and broadcast organizations as well as development institutions across the globe that facilitated exchange of knowledge and expertise and prospective collaboration in content sharing and training.
The Summit featured seven presummit events that addressed other concrete needs of broadcasters such as pursuing more urgently the switchover from analogue to digital, strengthening capacity building initiatives with the use of new and social media, tapping quality management standards to improve performance, and pursuing better content acquisition, market share and revenues, among others. These events contributed to responding to broadcasters’ needs in the region.
For AIBD and its partners, the Summit served to foster a more meaningful relationship with broadcasters by identifying some of their urgent needs in capacity building, and pursuing specific responses to enhance competence and professionalism of their employees.
Mr. Thepcai Yong, Managing Director of Thai PBS, thanked AIBD for selecting Bangkok as the venue for the Asia Media Summit 2012. In inviting participants to the Thai City, he promised to make this event as meaningful and exciting as that in Hanoi.
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A Successful Asia Media Summit in Hanoi
[img_assist|nid=1662|title=|desc=|link=none|align=left|width=100|height=66]The Asia Media Summit has concluded in Hanoi, contributing to a growing consensus that it was no longer business as usual for broadcasters in the battle for attention that has become more intense than ever in the digital world.
In his closing remarks, AIBD Director Yang Binyuan said the Summit has helped raise awareness and understanding among broadcasters of new and innovative ideas as well as opportunities offered by technological advances and multiple delivery platforms such as the web, mobile, and social media that will expand their audience reach, address strong competition and improve their products and services as well as business returns.
High Performance Culture in the Digital World
[img_assist|nid=1665|title=|desc=|link=none|align=left|width=100|height=67]To create a high performance culture in the broadcast industry, there is a need for management to communicate regularly with the employees, recognize and reward their initiative and endeavor, develop a lifelong mindset and build an employee ownership and confidence on what they are selling for the organization.
As broadcasting is a creative industry, management must be aware of individual needs, and develop a workplace wherein people have space to think, create and share comfortably.
Mediahub Launched at the Asia Media Summit
Mediahub, a convenient and cost-efficient e-platform for content providers and users to share, buy and sell programs, was officially launched today at the Asia Media Summit 2011.
This business-oriented video sharing website is a new service AIBD members can benefit by uploading, sharing, exposing their trailers, demos or pilots to more than 140 registered high profile customers ready for content acquisition.
Responding to Digital Stresses
Who will survive and grow as broadcasters face digital stresses brought about by the speed of technological advances, audience fragmentation and changing viewing behavior, and the challenges of strong competition?
Mr. Herve Michel, Deputy Director, International Affairs, France Televisions, France, said the key to success is mastering programming, and developing strong brands.
Content Innovations for Richer Viewing Experience
Innovations in web documentaries and multimedia storytelling techniques are offering a more exciting and richer viewing experience to the public. They establish a new interactive relationship with the audience and may set precedence in content production made available in multiple delivery platforms.
AMS is Fun and Exciting
[img_assist|nid=1615|title=|desc=|link=none|align=left|width=100|height=67]More than 20 students from three universities in Hanoi are having fun and learning much from their voluntary work during the Asia Media Summit 2011. Some said it can be tiring, but its benefits have been fulfilling.
Showing abundant warmth and hospitality common to many Vietnamese people, these students were assigned to assist at the registration desk, secretariat room, presummit workshops and welcome desk at the airport.
New Working Practices in the Broadcast Industry
[img_assist|nid=1592|title=|desc=|link=none|align=left|width=100|height=67]The development of new digital technologies and new media have had an impact on working practices in the broadcast industry, particularly in production, journalism and documentation that necessitates critical training to manage change.
UN Secretary General Addresses AMS
Mr. Bang Ki-moon, UN Secretary General, has called on broadcasters and new media players to promote multiple languages in new media and ensure free access to the Internet and social media tools everywhere in order to bridge the digital divide.
Keeping Pace with Digital Technology Advances
Vietnamese Deputy Prime Minister Nguyen Thien Nhan says Vietnam has kept pace with global technological advances, introducing digital terrestrial TV services in 2005, one of the first countries within Asia Pacific and the world to digitize broadcasting transmission, and completing the transition process from analogue to digital by 2020.