AMS

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Next year’s Asia Media Summit will be held in China again, this time in Qingdao, a beautiful seaside city located in the southeast part of Shandong Province.

Mr Yan Chengsheng, Deputy Director General of the State Administration of Press, Publication, Radio, Film & Television, China, announced that China will host the 14th AMS in 2017 during the closing ceremony of the Asia Media Summit on 26 May 2016 in Incheon, Korea. He formally accepted AIBD’s offer to host the event from AIBD Director Chang Jin.

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For broadcasters to develop and sustain cutting-edge content, they must ensure it is interactive and produced and delivered on multi-screens. Such content must cater to more young people and also be part of the whole industrial chain.

This advice came from Mr Lv Peng, President of Shandong TV, China, who participated in the CEO Roundtable at the 13th Asia Media Summit on 26 May 2016 in Incheon, Korea

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Audiences will have many screens to watch news anytime and anywhere, and to draw their attention, particularly the young, broadcast journalists must have a story to tell, one that offers accuracy, analysis, and expertise, and must help audiences make sense of it.

This approach is how BBC World Service has operated in the world, says Ms Francesca Unsworth, Director, World Serive Group, BBC, United KIngdom, emphasising that “content remains queen or king.”

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Asian media is raising concerns about the ‘invasion’ of globalised content on various screens that threatens local content and may necessitate government regulation such as imposing a content quota system to preserve local cultures in the region.

In Bhutan, Bollywood programmes and Korean dramas and variety shows have invaded local content, says Kinley Dorji, a journalist and Secretary, Ministry of Information of Bhutan during the Moderated Debate at the 13th Asia Media Summit in Incheon, Korea.

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The Arab State Broadcasting Union (ASBU) announced  it will continue to support the Asia Media Summit, 2017, the World Television Awards and pledged more Arab participation in the AMS 2017 to be held in May in Qingdao, Shandong Province, China.

Ms Moufida Limam, Chief, of the ASBU Director-General’s Office, Tunisia, made the commitment on 25 May 2016 during the 12th AIBD/ASBU/ABU Media Partnership Committee Meeting that took place during the Asia Media Summit in Incheon, Korea.

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Broadcasters were urged to preserve good content by digitising and managing it efficiently in order to share this valuable resource to future generations and enable companies to make some money.
 
“So much good content is stored in some offices and libraries of government agencies, private companies and broadcast organisations that unless this is digitised, it will simply vanish in three to five years,” Mr Sanajay Salil, Managing Director, MediaGuru, India, said in his presentation during the plenary session on “Monetising Content and Dealing with Copyright Issues” at the 13th Asia Media Summit on 26 May 2016 in Incheon, Korea.

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Information Minister Hasanul Haq Inu of Bangladesh said on Tuesday traditional broadcasting and social media need not clash instead they should work towards harmonious integration in providing information, education and entertainment to audiences.

Despite being more professional, traditional broadcasting should be open to fine-tuning their products and services to response to the changing media landscape and audience needs, the Minister said.

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