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Journalism is basically storytelling, telling the right facts, but this is not enough to attract audiences in the fast-changing world.

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The Asia-Pacific Institute for Broadcasting Development (AIBD) is the Summit’s organiser with support from hosts India’s Ministry of Information & Broadcasting(MIB), BroadcastEngineering Consultants India Limited (BECIL) and Indian Institute of Mass Communication (IIMC).

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Storytelling as an art may not follow any set principles  to be able to draw people’s interest. If storytellers do, then their narratives will look alike and will be devoid of diversity.

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“This abundance of information is not the same as understanding, and hence creates new challenges for the audience”, said Sarah Gibson, President of AIMMP, while delivering an intellectually stimulating pre-summit talk on the theme based on principles, methods and challenges of storytelling.

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The Asia Pacific Institute for Broadcasting Development (AIBD) opens to working professionals in the media industry from Asia-Pacific, Europe, Africa, and the Middle East some pre-summit workshops on trends,  innovations and approaches on story-telling  and on emerging technologies to include augmented reality and mobile journalism.

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AMS 2018 PreSummits

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AMS 2018 Sponsorship Benefits

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AMS 2018 Brochure

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The AIBD announces that the next Asia Media Summit 2018 in New Delhi, India will focus on the theme “Telling our Stories- Asia and More.”

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To shape the development media, broadcasters in Asia offered diverse approaches from pursuing investigative pieces, expanding collaboration among media groups, to respecting local sensitivity to reach targeted communities.

Speaking at the Asia Media Summit, Mr Li Bin, Deputy Director of China Global Television Network, English Channel, China, said media must be true, accurate, comprehensive and balanced in reporting development issues.

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