Mr Bala Murali Subramaney is Chief Technology Officer at Astro Radio Sdn Bhd, Malaysia. He is a seasoned broadcast professional with more than 20 years’ experience in planning, designing, integration and implementation of large-scale radio broadcasting complex. He is result oriented, with proven track records of accomplishments and highly diverse engineering knowledge and propensity to initiate positive changes. His strong business acumen and strengths, aided in translating commercial and functional requirements to technical specifications in re-engineering business processes and defining continuous improvement. He is a technology visionary with ability to cut through the hype and rationalize innovation into measurable market opportunities in anticipating and harnessing new technologies for business growth.