AIBD/UNESCO-IPDC Regional Workshop ‘Addressing Gender Bias in Media’ 27 -29 March 2019, Kuala Lumpur, Malaysia

Submitted by leeza on Mon, 04/01/2019 - 11:49


Within the countries of Asia-Pacific region the reports of sexual harassments, wage-gap and lack of gender sensitivity has always been an issue and it is to the media that we must turn to find solution. Media can take gender issues out of the private arena and put them on the political agenda, influencing change on a policy level and help enable social changes in an individualistic level.



This three-day workshop proposes to explores the causes of gender bias in media, and the theories and practices needed to address it. Women are under-represented in many parts of the media, in content and staffing. Women experts are included less often in news and factual programmes, and stereotypical roles and portrayal of women is still widespread.  

This workshop explores why these imbalances exist and how to address them with more gender sensitive reporting and more inclusive programme-making.



  • Unconscious bias in media; what is it and how/why does it occur. Exploring implicit bias and social norms and how these influence the media we produce.
  • Story theory; what are the components of powerful stories and why do they have an impact on us?
  • Persuasion theory; how and when do we change our attitudes? How do stories work as persuasion?
  • Formats in media ; what are the ten different formats in media and which ones are most useful for telling persuasive stories?                                                                                                                                                                                                                                                                                                              


To generate knowledge on gender equality and representation that contributes to development of the media field at national or international levels. Explore technique to analyse the content generated locally and examine it critically and how to avoid perpetuation gender bias. Explore methods on how to use persuasive storytelling to create content that are relevant and gender sensitive.


Profile of Participant

  • Radio and TV content creators  
  • 3 years of working experience in content creation
  • Upper age limit is 45 years
  • Ability to understand, speak and write in English fluently.