Presummit Workshop on Augmented Reality & Virtual Reality

08/05/2018 09:17
09/05/2018 17:00
Asia/Kuala Lumpur


This workshop aims to enlighten broadcasters on the increased capabilities of AR and VR technological applications in content creation and the immense economic benefits that can be derived.  What are the technical best practices that can be adopted in AR/VAR content development with digital integration of products into popular TV programmes to give viewers a richer experience. 

This 2-day workshop will provide a platform for content creators to learn about methodology of using AR and VR in storytelling, how to create high impact content to interact with their viewers and re-package content using these media to inform and entertain. 



At the end of the workshop the participants will be able to:

  • Explore the workflow required for AR/VR content production.
  • Assess and compare the different software and hardware for AR/VR content development.
  • Explore digital marketing possibilities using AR/VR.
  • Understand AR/VR content and usage within different genres of production.
  • Utilize AR/VR components in social media and broadcast content tie-ins.
  • Using visual media in impactful storytelling.



Profile of Participant

  • Working in visual medium and visual content creation process
  • Producers, directors, editor and camera person, graphic designers and animators
  • Ability to understand, speak and write in English fluently.