AIBD Pre-Summit Master Class: Storytelling - Principles, Methods and Aims

08/05/2018 09:00
09/05/2018 17:00
Asia/Kuala Lumpur


As society’s guardians of stories, media professionals are tasked to create and curate stories that reflect the world around them. This workshop aims to hone the skills of already working professionals in the media industry to help enhance the storytelling ability of these individuals, so they can focus on the needs of the consumers. It will also show how the broadcasters can use different angels and perspectives, and how to apply various methods to create better narrative.  



 To enhance the storytelling ability of participants in;

·         Using principles of storytelling on different platforms

·         Exploring newer methods/platforms available

·         Understand the media consumption of the audience when creating content

·         Targeting trends in the media landscape and expanding the skill-set



 The Master Class is aimed to help participants enhance their Storytelling abilities by exploring;


·         The principles of storytelling

·         Finding the aim and creating flow

·         Methods of storytelling

·         Content in current media landscape


Profile of Participant

  • Radio & Television Programme producers
  • Radio & Television news editors
  • Social media content creators
  • Ability to understand, speak and write in English fluently