AIBD/Radio Days Europe /RCS Presummit Workshop on Creating Engaging Media on all Platforms

05/06/2017 09:00
05/06/2017 17:00
Asia/Kuala Lumpur
Aims

The pre-summit workshop organised by AIBD/Radiodays Europe/RCS aims to helpbroadcasters and other media professionals to better understand current challenges and competition for radio and highlight new ways of creating engaging audio content, relevant for its audiences. It will show how broadcasters can engage listeners and citizens in providing compelling content and how engagement can build loyal listeners. In addition, the workshop will explain the best ways for broadcasters to expand their content and brands on all platforms. The workshop will have also give an overview of the newest trends in successful radio formats in Asia-Pacific and in Europe.

Objectives

At the end of the workshop the participants will be able to understand:

  • Ways of creating engaging audio content
  • How to involve listeners and build loyal listeners
  • Making the most of your content on all distribution platforms
  • New trends in radio and audio in the Asia-Pacific, Europe and around the globe

Participants profiles

  • Broadcast journalists
  • Heads of radio content and radio channel managers
  • Heads of news departments in radio stations
  • Executive producers, producers
  • Other media professionals  & practitioners
  • Ability to understand, speak and write in English fluently