AIBD General Conference Convenes in Iran

Submitted by admin on Tue, 08/30/2016 - 13:18

Some 50 full and affiliate members convened for the 42nd Annual Gathering/15th AIBD General Conference in Tehran, Iran on 26 August 2016.

The two-day meeting examined the annual performance of the Institute and future plans to respond to the fast changing media landscape in Asia Pacific. It was hosted by the Islamic Republic of Iran Broadcasting (IRIB).

In his opening remarks, Mrs Niken, President of the General Conference, urged members to review the Institute’s performance and recommend ways to ensure a more meaningful future, one that meets the training needs of member countries and demands of a sustainable Institute.

In his presentation to the GC, AIBD Director Chang Jin reported on the successful conclusion of the Asia Media Summit in Incheon, Korea for 24 to 26 May 2016. More than 400 delegates from 50 countries and regions from Asia-Pacific participated in the two-day conference. Focusing on “New Horizons for Media Content: Asia & Beyond,” the AMS provided invaluable insights into the theme and discussed ways to revitalise, reenergise and reinvent the dimensions for quality media content.

He highlighted the implementation of 33 training workshops in the region from 1 July 2015 to 30 June 2016. These activities focused on training dealing with radio and TV production, children’s rights, disaster risk reduction and new media. Close to 700 broadcasters from member countries benefitted from these workshops.

Mr Chang Jin also reported on the initiatives dealing with the UN-led 17 Sustainable Development Goals adopted by world leaders during a UN Summit in September 2015. Given its limited resources, the Institute will cover only 8 of the 17 SDGs aimed at ending poverty, protecting the planet, and ensuring prosperity for all. Each goal has specific targets to be achieved over the next 15 years. He identified more than 40 member organisations and global partners with whom AIBD expects to collaborate to implement the SDGs project.

On memberships, AIBD was able to recruit one new affiliate member during the year, Whitewalls Systems Pte. Ltd., Singapore. To date, it has 101 full and affiliate members, representing 48 countries and regions. The Institute plans to publish a list of members covering their profile and major activities.

The Institute’s newest project is the AIBD Annual Media Research. Approved by the GC in 2015, the research project pursued three surveys: a national media survey to generate statistics on the overall broadcasting scenario; a broadcaster review survey to identify members’ operations and transmissions, as well as use of social media networks; and the audience consumption survey to determine consumption habits in both traditional and new media.

On human resource development, Chang Jin reported on the recruitment of three additional programme managers to beef up the Institute’s workforce in implementing various training workshops and seminars in the region.

On international partnership, Chang Jin emphasised the role of AIBD’s international partners in strengthening the capacity of the Institute to deliver training programmes and other activities to members. These partners include UNESCO/IPDC, Ministry of Foreign Affairs, France, France Media Monde, National Audiovisual Institute of France, ASBU, Norwegian Broadcasting Corporation, ITU, ABU, EBU, CCTV, Radiodays Europe, RCS, RNTC, Netherlands, UNISDR, ADPC, UN-APCICT, Al Jazeera, IPPTAR, Malaysia, DeutchWelle Akademie, KBS, RTI- China, RNTC, HBF, NABM and Singapore Media Academy.

Director Chang Jin reiterated AIBD”s commitment to pursue quality management. In August 2015, AIBD was recertified for ISAS BCP 9001:2010. That means that AIBD has established and maintained its management system in line with the requirements of the ISAS standards. The next annual surveillance audit of the Institute quality management system is scheduled for August 2017.

He also said the secondment programme is on track to enable members to participate directly in the daily work of AIBD operations. BB Bangladesh has nominated the Deputy Director of External Service for secondment to AIBD.

‘AIBD”s financial performance was also presented for the GC approval. It highlighted its current financial standing and arrears from members. Director Chang Jin said the Institute’s performance with its corresponding funding would not have been possible without the efforts and contribution of all member countries, affiliates and partners.

Mr Saqib Muneer Sheikh, AIBD Programme Manager, reported in detail the various in-country and regional training workshops throughout Asia Pacific, and the completion of the AIBD Awards covering four categories; namely best TV Programmes on “Reviving Lost Cultural Heritage,” “Ending Conflict, Promoting Peace,” Escape from Poverty,” and “Emergency Broadcasting.”

Ms Geraldine Mouche, AIBD Programme Manager, presented the results of the World Television Awards 2016 in two major categories, namely: “Encouraging Environmental Protection,” which had 26 entries from 14 countries, and “Promoting Children’s Rights,” with 22 entries from 9 countries.