AIBD’s Future Plans



Submitted by admin on Mon, 05/23/2016 - 22:47

AIBD Director Chang Jin shared Monday some of AIBD’s future plans in his message to participants in the presummit event on ‘Drones for Content Production,’ citing new initiatives to better serve the Institute’s members and partners.

“We will continue to grow and sustain the Asia Media Summit, now on its 13th year. We will expand participation in this premier communication event not only from the broadcast media industry, but also from new media,” he said.

He cited the completion of the AIBD Annual Media Research project, launched in 2016 to gain a better understanding of the broadcasting landscape in Asia-Pacific. “We hope to continue such endeavours in the future,” he said.

The research project pursued three surveys: a National Media Survey to generate statistics on the overall broadcasting scenario; a Broadcaster Review Survey to identify members’ operations and transmissions, as well as use of social media networks; and the Audience Consumption Survey to determine consumption habits in both traditional and new media.

AIBD also plans to conduct more workshops on how journalists in the region can better report the ‘Sustainable Development Goals,’ a United Nations-led initiative launched on September 25th 2015 to encourage countries to adopt 17 goals to end poverty, protect the planet, and ensure prosperity for all. Each goal has specific targets to be achieved over the next 15 years.

Director Chang Jin also announced a new initiative, the Golden Bridge Awards on Intercultural Understanding, which recognises excellence in content production and distribution for the purpose of promoting better understanding of cultural diversity. It will focus on high-quality radio/TV/online programmes and films from across the world looking at the topic of intercultural understanding.

The Institute has officially opened the Awards to potential hosts from across the world.

Through the Awards, AIBD hopes to promote communication between peoples of different cultures and different countries in the world and offer a truthful representation of a culture for audiences of other cultures to appreciate and understand.

Director Chang Jin also announced these plans to participants in the other four presummit events that took place today at the Songdo Convention Centre in Incheon, Korea, site of the Asia Media Summit that kicks off tomorrow. Its theme is “New Horizons for Media Content: Asia and Beyond.”