Day One – Tuesday, 24 th May 2016
0945 – 1045 Plenary Session 1 : Asian Content Landscape
This session will attempt to map out a broad vision of media content based on present trends and developments in the Asia-Pacific region. It is critical to understand the current status of content industry, production environment in different contexts, support policies from governments and strategies for content development.
1115 – 1230 Plenary Session 2 : ICT and the Evolving Broadcasting Environment
The modes of content creation and distribution have shifted inexorably with the advancement of ICT. This session will feature case studies of changes in the broadcasting environment caused by Big Data, next-generation telecommunications, Internet broadcasting, OTT and more. What are the strategies and best practices to manage these changes?
1400 – 1530 Plenary Session 3 : Compelling Content and New Ways of Telling the Story
How can the dominant issues and events, ideas and emotions of our times be transformed into captivating content? What techniques can broadcasters learn to create content that is original in both concept and format? Audiences are now looking for various platforms that allow them to simultaneously consume and interact with the content. What groundbreaking approaches are being used to create fresh and relevant content for such increasingly selective audiences? This session will feature examples from across the globe of content that breaks the traditional storytelling mold.
1600 – 1730 Moderated Debate : Diversity vs Diversity: Coexistence of Local Culture and Globalised Content
While the diversity of media followed by the expanded size of the broadcast industry has satisfied the demands of audiences and facilitated industrial growth, massive media groups may be hampering cultural diversity of each country. Is there a balance between maintaining local culture and accepting successful content from the foreign market? Must measures be taken to resist this wave of globalisation, or should all content creators be given a “level playing field”?
Day 2 - Wednesday, 25th May 2016
0900 - 1030 : Plenary Session 4 : International Joint Production and Investment Strategy
What are the areas of international collaboration available to broadcasters to produce high-quality content and to allow it to reach vaster audiences? This session will look at some success stories of major international joint productions, effective investment strategies and support policies. How can such partnerships be initiated, and what are the associated obstacles?
Day 2 - Wednesday, 25th May 2016
1100 - 1130 : Special Session : Raising Asian Content Value : Proposal for an Asian Content Bank Project
Aside from some content, most Asian content is not on the mainstream in terms of value in the global content market. To link Asian content with the linguistic, cultural and religious diversity and to raise its value, Asia should cooperate to expand its collective potentials.
The Korean Government would like to propose the co-operation project, titled ‘Asian Content Bank’, to make a content business such as online content trading among Asian countries. That way, Asian content providers will expand their business networks and create more active content business.
1130 - 1230 : Plenary Session 5 : Monetising Content and Dealing with Copyright Issues
The market for media content is getting more and more complex, particularly with the possibilities of digitisation, online content and multiple platforms. How should broadcasters begin to segment, position, repackage and price their programmes effectively? How can monetary losses due to infringement of copyright be
1400 - 1530 : Showcasing of Selected World TV Awards Entries
AIBD organises annually the World TV Awards competition with the aim of recognising the crucial role played by media in promoting the awareness of the audience on major issues such as cultural diversity, religious understanding, tolerance and peace. This special session will play a selection of high-quality entries for the World TV Awards 2016, including the winners and runners-ups.
1600 - 1715 : CEO Roundtable : Looking Forward: Vision for Cutting-edge Content
Technological developments, fierce competition and audience choices in the global media industry are posing a crisis for many broadcasters to create content that can have an impact. What are the future horizons of content that will be explored in the coming decade? This session will look to present the big visions from leaders in the industry of how to strengthen competitiveness of media content in the years ahead.