AMS 2015 : CEO Roundtable



Submitted by admin on Mon, 05/25/2015 - 23:30

Day 2 - Tuesday, 27th May 2015

1615 - 1730 : CEO Roundtable : Should Broadcasting Compete or Collaborate?

Broadcasting has dominated the communication industry, performing such roles as informing, educating, entertaining, and influencing opinion. Social media and emerging media share these roles. Consequently, they are pulling eyeballs away from television. Is broadcasting in a collision course with social media and to what extent? Should it consider social media competition in content creation, audience engagement and revenue generation? If so, how should broadcasters deal with this new player? Or should it collaborate as both platforms can provide what each other needs and influence people’s lives and routines? How far will collaborative strategies pay off for years to come? Should broadcasting embrace the power of social media to meet its business and civic obligations? Should both compete or collaborate?


Atty. Jess Anthony Yu
Undersecretary for Legislative, Policy & Legal Affairs,
Presidential Communications Operations Office
(PCOO), Philippines


Dr. Wen Qiuyang
Assistant Director, National Emergency Broadcasting
Center, China National Radio (CNR), China
Mr Kensuke Obara
News Editor, International News Division, News
Department, Japan Broadcasting Corporation (NHK),
Ms Moneeza Hashmi
President, Public Media Alliance, United Kingdom
and General Manager, HUM TV, Pakistan
Mr Osama Nazzal
Head, Foreign Programs Department, Palestine
Broadcasting Corporation (PBC), Palestine
Mr Robert De Jesus
Programme Officer, United Nations Asian and Pacific
Training Centre for ICT for Development (UN-APCICT),