AMS 2015 : Parallel Session 3

Submitted by admin on Mon, 05/25/2015 - 23:27

Day 2 - Tuesday, 27th May 2015

1400 - 1530 : Parallel Session 3 : Creative Content to Enrich Stories & Connect with Audiences

Broadcast organisations now have more access to content. Social media users participate in content creation and influence the type and nature of content. Some content are excellent; others full of abuse and spam. What is critical is to leverage social media to take advantage of compelling content and a rich variety of information sources. How is the creative industry dealing with new sources of content? What social media content is effective to enrich stories, connect with target markets and meet the viewers’ needs? With social media, how can broadcasters enhance various genres of programmes and collaborate in producing high-quality content and enhancing interactivity? What is the best time to post content to social networks?


Mr João Francisco Pinto
Portuguese News and Program Controller,
Teledifusão de Macau (TDM), Macau


Ms Marini Ramlan
General Manager of Content Innovation & Digital,
Primeworks Studios, Malaysia
Mr Prem Anand
Executive Research Writer, English Entertainment
Productions, MediaCorp Studios, Singapore
Ms Janine Stein
Editorial Director, ContentAsia, Singapore
Mr Turan Ali
Director, Radio Netherlands Training Centre (RNTC),
Mr Iain Martin
Asia Editor, Storyful, Hong Kong