AMS 2015 : Plenary Session 4



Submitted by admin on Mon, 05/25/2015 - 23:26

Day 2 - Tuesday, 27th May 2015

1100 - 1230 : Plenary Session 4 : Making Sense of Big Data and Social Data

We encounter so much information that is diverse and growing faster day by day. This big data is migrating to all types of human endeavour, demanding that we see and understand the relations within and among pieces of information and what one can do with it. Big data has become a significant corporate asset and economic input to fuel the information economy. Social media is streaming big data that is appropriate for real time analysis and for communicating information about rapidly changing situations. Social data is mostly non-curated and its reliability varies substantially. What new insights can broadcasters glean from big data and social data? How can broadcasters sift and analyse them to improve content, viewer engagement and operational efficiencies? What analytic tools are useful and effective to drive the value obtained from big data and social data throughout the organisation?


YBhg. Dato’ Sri Dr. Sharifah Zarah Syed Ahmad
Secretary-General, Ministry of Communications and
Multimedia Malaysia (KKMM), Malaysia


Mr Bob Chua
Founder and Chief Executive Officer, Pulse Group,
Ms Maria A. Ressa
Chief Executive Officer & Executive Editor,
Rappler Inc., Philippines
Mr Hirofumi Abe
Program Director, Special Task Force,  News
Department, Japan Broadcasting Corporation (NHK),
Ms Sandra Hanchard
Researcher, Big Data Malaysia, Malaysia
Mr Björn Stockleben
Technical Manager, Radio and Television Berlin
Brandenburg (RBB), Germany