Binyuan Reports on AIBD’s Accomplishments

Submitted by admin on Mon, 08/18/2014 - 17:28

AIBD Director Yang Binyuan has briefed member countries on the accomplishments of the Institute during the past 12 months that included the successful implementation of 32 training activities benefiting close to a thousand broadcasters, and of the Asia Media Summit 2014 in Jeddah, Saudi Arabia and the 2nd International Conference on Broadcast Training in Kuala Lumpur.

In his report to the 13th AIBD General Conference & Associated Meetings held in Phnom Penh, Kingdom of Cambodia from 13-15 August 2014, Mr. Binyuan updated members on the Institute’s continuing collaboration for media development with the UN agencies such as UNESCO, UNEP, and ITU, and broadcasting unions, namely; the Arab States Broadcasting Union (ASBU) and the European broadcasting Union (EBU).

Partnerships were also strengthened with Friedrich Ebert Stiftung (FES), the Tun Abdul Razak Broadcasting and Information Institute Malaysia (IPPTAR) and China Central Television (CCTV), among others.

“AIBD has achieved critical improvements in implementing its training activities, collaborating with partners and introducing new projects to best serve our members since the last General Conference,” Binyuan said.

On memberships, the applications of CMC Vietnam and the Development Communication Society, Nepal were approved, bringing the total number of affiliate members to 75.

Binyuan also spoke of the staff training on Quality Management & Internal Auditing as part of the Institute’s efforts to professionalize its own human resources.

AIBD has recently passed the surveillance audit of its management system, a requirement for continuous certification to ISO’s management system standards.

He also said AIBD continues to offer members relevant information through its website and the Broadcaster newsletter. It has made available two new books entitled Media Ethics in the Social Media Era and Children and Media: the Digital War.

Mr. Marcel Gomez, newly appointed AIBD Deputy Director, briefed members of the various training activities covering many aspects of broadcasting including training of trainers, entertainment TV, digital migration, creative content for children’s programs, broadcast management, disaster risk reduction, acquisition and program strategy and satellite communication, among others.


Many of these activities were held at the regional level, and mostly self-funded. 

Members recommended that the Institute hold seminars and workshops dealing with safety of journalists, peace and conflict resolution journalism. They also suggested that AIBD continue to hold seminars on public service broadcasting which is part of the Institute’s mandate.

Mr. Saqib Sheikh, AIBD Programme Manager, reported on the annual AIBD Radio and TV Awards supported by AIBD and only open to its members. A total of 39 entries were received, a big increase from the previous years.

Members recommended that AIBD introduce awards on public service programs and youth programs engaged in social media.

Saqib also briefed the General Conference on the results of the Developmental Needs Survey from 2013-2014, which showed members’ preference to gain knowledge and skills in the areas of technology, and management and entrepreneurial skills.

The AIBD received 39 submissions that allowed the Institute to evaluate priority areas for members and examine their training requirements.

Mr. Jose Maria G. Carlos, AIBD consultant from the Philippines, gave an overview of the universal curriculum template for broadcast training for social media and emerging media that AIBD is drafting with the help of a group of resourced persons.

The template aims to make content providers highly capable and competent of developing and delivering content and connecting with audiences through new and emerging media including social media and multiple platforms. It has ten modules/themes that cover discovering the new media landscape, understanding the enabling technologies, role of new media and multiplatform in society, applying the enabling technologies, user-generated content, regulatory rights and legal issues, ethical and responsible content, audience consumption patterns, content creation across platform and organisational transformation and business models.

The template is tentatively scheduled to be launched during the AMS 2015.