Acquisition and Programming Strategy for TV

The annual Asia TV Forum (ATF)’s Entertainment Content Market for buyers and sellers was held at the Marina Bay Sands, Singapore from 3 – 6 December 2013. In conjunction with ATF, AIBD and the French Government organized a four-day regional workshop on Acquisition and Programming Strategy for TV from 2 – 5 December 2013 in Singapore.

The workshop allowed participants to analyze their needs and techniques related to program acquisition and programming strategies. The goal was to develop a comprehensive strategy for programming acquisition.

Fourteen participants from seven countries representing nine broadcasting organizations in the ASEAN region attended the workshop. The French Government provided financial support for this event.

During the first two days of the workshop, participants explored various programming strategies unique to their region, audience, market and financial constraints. They had to determine the following parameters essential to acquiring any content:

  • The ratio between fresh content from local & in-house productions and overseas acquisitions vs rerun content.
  • The volume of hours required per genre.
  • The volume of blockbuster programs vs other genres.
  • The budget allocation.

These parameters served as a guideline to manage efficiently the acquisitions and position properly those involved in negotiating.

 

Participants also explored various business models and auto-promo techniques directly linked to the programming strategy and the channel’s positioning. They also reviewed many programs & genres and opened up lively debates and discussions.

Ms. Nathalie Bobineau, Executive Vice President - TV and Consumer Products, France Télévisions Distribution (FTD), conducted the first part of this workshop.

 

During the last two days, participants attended the Asia TV Forum and put into practice what they learned. AIBD dedicated a professional team to support and assist the participants in guiding them benefit from the market.

The participants appreciated the workshop and requested for similar workshop to be held for their fellow colleagues.

Ms. Stephanie Rabourdin, Regional Audiovisual Attaché, Embassy of France in Singapore, coordinated on behalf of the Government of France and Mr. Marcel Gomez, Senior Programme Manager for AIBD.