Following the success of the 1st International Conference on Broadcast Training (ICBT) held in February 2013, AIBD is proud to announce the second edition of the ICBT to be organised from 24 – 25 February 2014 in Kuala Lumpur, Malaysia, in conjunction with the Tun Abdul Razak Broadcasting and Information Institute (IPPTAR), the Ministry of Communications and Multimedia, Malaysia (KKMM) and Friedrich Ebert Stiftung (FES).
The theme for the 2nd ICBT is ‘Defining Training for New Media and Social Media’. New media and social media are spreading rapidly, jazzing up the TV screen and media’s online presence. They offer broadcast organizations meaningful ways to source and produce content, build and engage audiences, enhance brand trust and generate income. In particular, the proliferation of mobile devices and connectivity are helping expand the growth of social media.
To deal with this changing media landscape, learning the dynamics and benefits of new media and social media to enhance the skills, knowledge and competence of broadcasters has become an urgent imperative for broadcasters. So is the setting up of an enabling organizational structure that calls for a new mindset and commitment across every sphere of the broadcast operation, and for a new learning setting that can increase employee’s competence, performance and productivity. This conference will explore this vital issue in depth.
For more information on the 2nd ICBT, please view the programme in the link below, or visit www.aibd.org.my/icbt.