AMS 2013 Delivers on Broadcasting’s Future

AIBD Director Yang Binyuan says the Asia Media Summit 2013 was a success in identifying new approaches and alternatives in dealing with the changes in media consumption, the need for innovative and distinctive content or stories across all platforms, and the demands of quality journalism and good ethical behavior.

In his closing remarking at the two-day Summit in Manado, Indonesia on 30 May 2013, he said participants recognized that new technology and social media are enabling our audiences to act in more demanding, better-informed and increasingly empowered ways.

"Broadcasters need to relate to audiences in a different way and adapt to the changes with a multi-platform response. This is a challenge that demands new ways of doing things and using social media responsibly," he said.

Some 400 delegates from over 50 countries and regions across the globe attended the conference.

On social media, there were suggestions to be creative and consistent in creating a successful brand on this platform. To push social media into the TV screen, shows may display moderated messages and reactions, and introduce audience messages directly into public affairs programs for more engagement. Participants also stressed the need to use social media responsibly, requiring strict adherence to fairness, balance, fact checking and reliability of information.

On regulation in the area of media ethics, there was consensus that a one-size-fits-all model was unlikely to work, thus the need for a continuing dialogue to identify a core set of values which can be applied to, or by, media everywhere.

Development issues were very much part of the Summit’s agenda. There were calls for a renewed commitment for broadcast media to deal concretely with poverty alleviation, environmental protection, peace building, and the promotion of the region’s rich cultural diversity.

The Summit also examined opportunities to ensure the future of radio, in particular program emphasis not only on best music mix, but more importantly on human connection and shared experience.

During the closing ceremony, Dr. Riyadh Najm, President of the General Commission for Audiovisual Media, Saudi Arabia, invited participants to be in Jeddah, Saudi Arabia for the AMS 2014.

Mr. Freddie Tulung, Director General of Information and Public Communication, Ministry of Communication and Information technology, Indonesia (MCIT), thanked all participants for their engagement and networking.

MCIT together with the Office of the North Sulawesi Governor and Mayor’s Office were the Summit’s principal sponsors.

Vice Mayor Harley Mangindaan of Manado, graced the closing ceremony, extending the city’s gratitude for their participation in the Summit.

In delivering on broadcasting’s future, Mr. Binyuan said broadcasters need to adopt a new mentality, one that allows us to explore, experiment, take risks and accepts creativity and innovation without abandoning good ethics.

He thanked participants, speakers and partners for their support, among them, UNEP, RRI, TVRI, CBA, EBU, CCTV, CRI, CNR, APT, Radiodays, the French Government, France24, RFI and ASBU.

The conference ended with a symbolic turn over of the next Summit to the principal host of the Asia Media Summit 2014 in Jeddah, Saudi Arabia, represented by Dr. Riyadh Najm, President of the General Commission for Audiovisual Media, Saudi Arabia.

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