Building authority, honesty, trust, credibility, and a sense of mission are some of the values public service broadcasters need to sustain their existence and growth in the fast changing media landscape.
At the Summit’s plenary session today (May 30, 2012) on “ Public Service Broadcasting: A New Approach, a New Beginning,” Lord Michael Williams, International Trustee of the BBC, UK, said BBC has stayed at the top of its game because it holds to its values of impartiality, accuracy and trust.
As broadcasters across the globe are facing testing times ahead, both in funding terms and in adapting to changing technology and an evolving media landscape. He said his message is to consider BBC’s experience “to be grounded in our fundamental mission and values.”
Mr. Sun Wei, Director of International Channel Shanghai of the Shanghai Media Group, talked about sharing local and global cultures critical for building a media organization’s strength and authority.
Ms. Sally-Ann Wilson, Secretary General of the Commonwealth Broadcasting Association, emphasized relevance and trust as values for public service broadcasters.
“Public service may not need new beginnings and new approaches, but a renewal and a refocus on the important values they need to nurture,” she said.