Creating Impact: Media in Today's Society

Submitted by admin on Tue, 11/01/2011 - 16:04

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Media’s power is enormous in today’s society. It can facilitate public debate and discussion and shape public opinion. Its influence extends to its role in development, setting an agenda it deems relevant to nation building. A media with a capacity and interest to report issues on national strategies, social justice and inclusion, social progress, environmental sustainability, and enabling regulatory environment can create wealth in society, develop people’s potential to pursue creative and productive lives, and contribute towards equity and equality for all people.

Strategies differ, from adhering to a free and pluralistic media to imposing a more regulated arrangement. The enormity and complexity of development and its consequences demand a dynamic and sustainable organization, able to adapt to technology and program innovations, creative capacity building approaches, and new delivery platforms to serve both business and development ends.

In Asia-Pacific, has media served as a positive force or stumbling block to development? Is its capacity to serve the ends of development limited by its structure, regulation, and culture? How can media engage more to serve the ends of development without risking professional and ethical standards as well as sustainability? Is public service broadcasting still a viable alternative to serve the public’s needs and interests? How can social media improve media’s sustainability in the context of development?

The Asia Media Summit 2012 will examine these issues, offer best practices and identify building blocks to enable media harness a strong public trust and create impact in today’s society.

We have the pleasure of welcoming all media professionals to the Asia Media Summit 2012 in Bangkok, Thailand.