The workshop on Media Quality Management hosted by Vietnam Television (VTV) with the support of AIBD and the Media and Society Foundation concluded recently in Hanoi. The workshop was conducted at the VTV headquarters for VTV staff from September 20 to September 22.
Given the diminished credibility of the media, manipulation by government and industry sectors, economic pressures and new technologies, the broadcast media is faced with new and unprecdented challenges. To help respond to these challenges, the Media and Society Foundation, in cooperation with ISAS, has developed a quality management standard based on the ISO 9000 family, specifically for the media : ISAS BCP 9001 :2010 covering the management needs of the press as well as those from broadcasters and Internet content providers.
The MSF standard includes all ISO 9001:2008 requirements. Additional requirements, specific to the media industry, cover the following aspects :
· ethics ;
· quality of information ;
· quality of content in general ;
· transparence of management,
· human resources ;
· measurement of audience/ readership size and satisfaction ;
· technical infrastructure ;
· work organization ;
· suppliers and subcontractors ;
· independence (relations with owners, the public, announcers, public as well as religious and military authorities, etc.).
Currently, more than 50 media worldwide are implementing the ISAS BCP9001 standard, 7 of them being certified by an independent certification body (Ethics S.A.)